Cultural diffusion of Mcdonaldization

This paper seeks to have a comprehensive discussion about the issue of cultural diffusion and the Mc Donaldization in the modern culture. The entire mc Donaldization concept describes the process of the domination of the American society and even the whole world by the principle of fast food shops. The five main aspects that are looked into with regards to the principles that have been tagged along courtesy of the mc Donaldization include efficiency, calculability, predictability and the irrationality of rationality. The concepts were before this period popular in the fast food joints but since there has been culture diffusion, it has been seen to be employed in the malls, health care sector, education sector and even religion. The aforementioned aspects are bound for discussion in this paper as they help in the understanding of how the concept of diffusion of culture has been so popular in the world today.

This refers to the idea of having more focus on the numbers sold. Efficiency is one a concept that could be determined based on the calculability. Thanks to calculability, the activities that are due or rather are supposed to be done are able to be clocked and by clocking them, doing them at a faster rate becomes easier and this is so because the performer of the task will be tied to some time frame (Ardalan 34). Calculability advocates for quality not quantity and this is done by bringing forward the illusion of having more products for less money and reduction of the elements for the process to be sped up (Reyes 23). Indeed, it is another concept that has continuously been used in other places thus a depiction of the cultural diffusion concept with regard to mc Donaldization.

Efficiency which refers to the optimum method that could be used in the achievement of an expected result is one way that been seen to be popular in the cultural diffusion since it is applied in most of the places around the world. Calculability is the next and from the explanation provided in the essay above, increased calculability of a business leads to increased efficiency. Finally, the third aspect that has been discussed with regard to the cultural diffusion is the idea of predictability and it refers to the uniformity of expectations. Indeed, it is true to assert that the aspects discussed above are a clear indication of the cultural diffusion concept in the world with regards to mc Donaldization. Works Cited Ardalan, Kavous.