Evaluating and Synthesizing Research Findings

Document Type:Research Paper

Subject Area:Media

Document 1

Baruah, T. D. Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study. International Journal of Scientific and Research Publications, 2(5), 1-10. Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study, by Trisha Baruah is peer reviewed and seeks to highlight the impact of social media in communication. The article investigated the hypothesis on whether social media has impacted communication in society (Baruah, 2012). Therefore, the study aimed at determining social media’s role in communication, an assessment of the function of social media, and an evaluation of the potential that social media has in communication. So, the objectives of the author were answerable, the hypotheses testable and therefore the purpose of the research were properly articulated.

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The methodology used in the research was rational and significant to the study. For instance, the author used both qualitative and quantitative research method. Additionally, the article uses a lot of technical terms relevant in the field of communication, hence the author has authority in the field of communication. Edwin, A. , & Oyza, I. Effectiveness of Social Media networks as a Strategic Tool for Organizational Marketing Management in Journal of Internet Banking and Commerce, 2(9), 1-13. The article, Effectiveness of Social media as a Strategic Tool for Organizational Marketing Management by Oyez and Edwin explains the benefits and limitations of the various social media platforms in the management of organizational marketing. The recommendations of this study are also relevant and provide ideas for future research.

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Generally, the study is relevant to the current developments in social media and adds more knowledge in the field of communication. Osterrieder, A. The value and use of social media as communication tool in the plant sciences.  Plant Methods, 9, 26. Generally, the article is relevant and in line with the current concerns posed by the growing influence of social media. The article How Are Scientists Using Social Media in the Work place has been used in this essay because the authors Collins, Shiffman, and Rock are renowned researchers who have conducted several studies. Besides the article was peer reviewed for eight months before being published in the PLoS ONE journal. The abstract of the study gives an elaborate overview of the entire study informing the reader what the study is all about.

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The objectives, methodology and findings of the study clearly comes out in the abstract. The results of this study are clearly presented each under a sub heading giving the reader an easy task. The conclusion of the study has been well derived from the findings and the researcher identifies the disadvantages pf social media use which when addressed then the professional benefits of social media use will be enjoyed more by the scientists. Derani, S. , & Naidu, P. The Impact of Utilizing Social Media as a Communication Platform during a Crisis within the Oil Industry in Procedia Economics and Finance vol. All the case studies involved the use of social media during crises. Results of the study are well presented and analysed.

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The findings are analysed thematically and explained into details giving the reader a clear understanding of the findings. The researcher has concluded the study well by linking the findings to the reviewed literature and giving recommendations on how best to use social media as a strategy during a crisis. Villanti, A. Social Media Use and Access to Digital Technology in US Young Adults in 2016.  Journal of Medical Internet Research, 19(6), e196 Social Media Use and Access to Digital Technology in US Young Adults in 2016 by Vilanti, Johnson, Illakkuvan, Jacobs, Graham, & Rath (2017) has been peer reviewed by Alleem, Mierlo, Modave, & Warner and published in the journal of Internet Research. The abstract of the study briefly describes the background, objectives, methods, results, and conclusions.

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The background to this study is detailed with the researcher incorporating the behaviour change theories to explain how social media influences the identity formation. However, the weakness of the study is that it lacks a distinct literature review The researcher designed a cohort study and distributed surveys to the selected sample. D. (2017) Problematic Social Media Use: Results from a Large-Scale Nationally Representative Adolescent Sample. PLoS ONE 12(1). Problematic Social Media Use: Results from a Large-Scale Nationally Representative Adolescent Sample (Banyai, Zsila, Kiraly, Maraz, Elekes & Griffins, 2017)is a great article as it has been peer reviewed and published in one of the best journal globally; PLoS ONE. The abstract of the study is brief and fails to summarize the work well. , P. , Hartling, L.

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, Shulhan, J. , Chisholm, A. , Milne, A. The use of mixed methods appraisal tool ensured that the methodology was quality. The data was majorly qualitative. The study’s findings were presented using a narrative analysis. Narrative analysis was the best choice for this study because of its heterogeneous nature which would not make it easy to pool the results. The authors also used tables and diagrams to offer a better presentation of the results. , Zsila, Á. , Király, O. , Maraz, A. , Elekes, Z. ,& Griffiths, M.  International Journal of Scientific and Research Publications, 2(5), 1-10.  Collins, K. , Shiffman, D. , & Rock, J. (2016) How Are Scientists Using Social Media in the Workplace? PLoS ONE 11(10). com/science/article/pii/S2212567116000800 on 12th March 2017. on 12th March 2018 Dyson, M.

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