History of New England Patriots

a public relation executive was awarded the eighth and final franchise in the new American football league ("New England Patriots. After the arrival of the professional football, Ron Burton Northwestern University running back was selected as the first draft choice of the franchise and Gerhardt Schwedes Syracuse running back was selected as the territorial team’s first choice ("New England Patriots. It is said that Billy Sullivan Jr. , was the one who secured American Football League franchise in England due to his strong sports promotional background and also by the virtue of being a businessman he intended to profit from the franchise. The Patriot’s nickname was selected by Boston sportswriter’s panel in a challenge to name the team while keeping up with the New England heritage ("New England Patriots.

The Patriots began their problems with a twine of losing after AFL-NFL merger, later they became serious title contenders in 1970s and in 1976, and they finished 11-3 of which they barely lost to the eventual-Super Bowl champions Oakland Raiders ("New England Patriots. Discussion Records and ownership The New England won their first championship in 1978 and in the following season they wound up second place. In 1984, they appointed a new coach Raymond Berry who led the team to a 51-41-0 record which was down for the next five and half years (Fuller 2). The team had 11-5 record in Berry’s 1985, and they recorded a wild card play-off berth of which they won three straight AFC playoff games and then they advanced to Super Bowl XX (Fuller 2).

The 1985 record marked the final attendance of John Hannah, who was elected the first patriot to the Football Hall of Fame in 1991 ("New England Patriots. They have spent the majority of its 50 years in the top two division of American Football league, clinching multiple titles and Super Bowl titles. To run a club or a franchise like this, trophies alone are not enough, the modern game of American football does not require franchise to depend of gate tickets receipts and backers to keep them running, they are required to be a profitable business by using their brand to sell merchandise to their fans across the world. Currently, the franchise is not selling, and leave alone the brand alone; we are talking about performance in the field that will attract more funds.

Just when the season was about to start the franchise made some managerial changes that has had drastic changes both in the field and brand sales. The implication of the changes has indicated a lack of positive performance, changed the team spirit and a change of teams tradition. ii. Poor defending and offending strategies It has been one of the major problems faced by the club in the previous seasons, being seen from poor goals being conceded the defense has conceded more touch downs this season alone. The attacking force has also been experiencing the same failures as the defense with the forward making minimal conversion in the period (McDermott). Despite the score lines the team discipline at the defense is said to be good with them having few or no warning or send off cards in the past two games.

But from the performance indicated in the past seven games played by the team, the defense has been indigent as compared to the offense (Clapson 4). The selection of manager is going to be a problem because the club needs some reinforcement, and that implies they will need someone with a good list of contacts and transfer targets that could be quickly pursued. iv. Playing style and formation The team plays a 5-1 defense, where the scrimmage line has 5 players (3 DL, 2 ED0 with only a single second level defender. According to football analysts, the method is a football brand that can be very effective but can cause teams problems, when undertaken with energy and efficiency since it has its benefits and risks.

The main benefit is that they play a five man defense on the scrimmage line with six potential rushers. The integrity came into question when the Patriots winning ways were carving spots in NFL history being considered as one of the greatest team of all time. The team has also had a running streak of destroying hard evidence, especially the ones that points to their change in playing style. With their records, it can be said that the Patriots has not been playing to their full potential. The notion is that there are players who are under-performing and the stolen tactics were not working. The next manager should find a way of putting the idea of under-performance away. • Point of sale (POS) – to be implemented for the megastores and other product outlets around the stadium.

• Enterprise Resource Planning (ERP) – requires software deployment that will aid in managing stock, new warehouse and satisfying accounting requirements. After the determination of the above strands, the club also faced the following vital factors in the site’s look, feel and functionality: • Brand identity – other than being an AFL, the industry (New England Patriots) should figure a way of making their brand more visible and identifiable on the website. Brand management and visibility will make it easy for the club to generate more income shortly. • Responsiveness – the newly developed e-commerce site should provide a consistent user experience. S dollars. The franchise most successful year began in 2000, when they hired Bill Belichick has the head coach who later signed quarterback Tom Brady.