Nutritional and Food Industry Research
The growth of the infant may be related to the long-term outcome of their health. The potential effect of milk nutrient in the composition of the infant is therefore limited in comparing their milk formula thus making the high milk gain in their body to increase the protein concentration and infancy weight (Agostoni et al. Generally, breastfeeding is of great importance since it reduces the morbidity of an infant and their mortality rate. The decline in the breastfeeding practice is associated with the promotion of the infant milk formula for the young children that have started to undermine the breastfeeding. Therefore, marketing of young children milk formula has the significant contribution to the suboptimal milk feeding, and it poorly affects the lives of the young children as well as the infant mental health.
When all other companies are put aside, it is the commercial interest of breast-milk substitute producer to undermine breastfeeding and so limit the usage of rival products. The breast-milk companies are mostly operating with a tremendous amount of marketing budget. For instance, Nestle is an international leader producing babies' food whereby it shares 23% of the global market, followed by Royal Numico and Mead Johnson 145 and 11% respectively. Some marketing strategies are being employed in the breast-milk which can either undermine breastfeeding the corporation directly or indirectly. Breast-milk that uses the direct approach as a way of advisement by giving out free samples as they claim to be packaging breast-milk products are disrespectful of the code regulations. , 2005, p737). The nourishment of the young children varies from one area to another, and all the recommendations should be applied flexibly and be adapted to both local and international needs.
The principal reason for this advertisement is to help the public to learn about the dietary, health and nutritional concerning the health of the infants. The legislators should amend or update the current feeding and nutritional recommendation whereby it can be used in the postgraduate when one is studying the child health. It is hoped that the information will be disseminated to the lower sectors and more importantly to the public so that they can get the knowledge of how optimum infant and young children feeding usually reduce the risk of the children suffering some chronic disease in the adult years. Human milk should be the alternative to breastfeeding the young toddlers where one goes to the proper healthcare and purchase the human milk.
For the ancient centuries, the commercial, operational perfect of selling milk from a human being a gift low-cost to many nations and parents. However, with the emergence of the new technology changes have been made whereby the mothers are employed in the healthcare facility just to have their milk being traded, so that those children are in critical condition and in need of the milk may be able to access it easily whereby the human milk is collected, packaged and sold as a commercial company (Wambach and Riordan, 2014). The case of whether the niches in the human trading their milk still widens it depends with the social and health regulation addressing the market failure of all the challenges, facing the current encouragements for the formula nourishing.
The market for the human milk would mean that the rich people and the stronger are exploiting the poor as well as the vulnerable since they cannot afford to purchase the milk from the healthcare sectors and that would be undermining the WHO regulations. Information regarding breastfeeding varies differently, and as some result, nations cannot be compared since they differ in consumption (Eto and F. E, 2014). It is essential for the mother to exclusively breastfeed their infant for the optimum child health thus preventing infection and disease that may come due to malnutrition of the both young children's and infants. The formula of Milk Corporation does spend a lot of money in advertisement and publicizing their products; they usually encourage lactating mother not to breastfeed or to curb doing so at an early age and use other different formula bowls of milk although they are expensive as compared to breastfeeding.
The parents are then coerced to use expensive food for their children for at least six months before they begin feeding the children solid foods. The preparation of the international marketing code took time to be achieved since it had to be consulted among the members of the two nongovernmental organizations. Later the system was endorsed and which it was recommended rather than being considered as a regulation, in the WHO the rights of both the infant and the mother are affirmed that every expecting and lactating mother should be subjected to nourishment for the sake of the health of the toddler's life. Equally important it says that being unable to recognize children’s malnutrition is a problem that results due to lack of proper education and poverty.
Many of recommendations given by the WHO and UNICEF are still followed to the letter in the current world to maintain the health of the young child and the toddler. In the light of the above, it is essential for the lactating mothers, pregnant women to exercise the requirements of the WHO as a way of preventing their children from digesting products that will cause their health malnutrition. Hence, each of the channel, the BCI plan and the customer-centric perceptions brought by the informative exploration that will lead to the growth of creative short-term inform report agency that will jolt on producing imaginative big ideas in the gain of practice. Breastfeeding becomes common in the countries with high-income during the 20th century.
Those similar patterns were also seen in the wealthier countries with low income and the middle-income earners. Breast milk substitutes were also considered as being prestigious and breastfeeding, on the other hand, was seen as one being poor and unsophisticated. The policymakers and the international organization affirmed a declaration to all infant to breastfeed for close to 4-6month, and the extension was also achieved that they are continued to precisely six months after the WHO had come to contribute to their recommendations. The inventions that generally interfere with women breastfeeding should be enabled to remove all structural and community barrier that is a hindrance to the lactation of infants. The information of breast milk substitute and the marketing activities are the most important in the competing business environment in which the effort to defend endorse as well as supporting breastfeeding operates.
More importantly, the retail value to the young children milk formula company is significantly growing, unlike other products baby milk seem to be resilient to the market of the breast milk. In 2014 the global market milk of the young children and the infant was US$44. 8 billion, and it is projected that by 2019 the market value will reach $70. The greater achievements are associated with the long duration of the breastfeeding. Although due to the data challenges of the extended breastfeeding one can only model for six months or longer. I8t is p0rojected that the standard deviation score increase is related to the rise in the higher income earners per hour and also slightly increase the income of the middle-income countries.
And also, the assumption being made is that the national income and the cognitive increase it only affects the national income of the half the population in a particular country. The effect of breastfeeding is used in the intelligence quotient to give the estimations of the national income loss which is in most cases associated with the breastfeeding of the young children at six months as compared to the toddlers who are being breastfed up to the age of 6 months. Therefore, breastfeeding should be seen as a form of food security globally and a climate-smart formation of goal at the national and international level. From the recent past, many of the women they have lost their trust if they can breastfeed because the breast milk substitutes have caused in their ability to do so.
They claim that breastfeeding in public can be embarrassing and they choose to do the bottle-feeding which according to them has little reaction. Although breastfeeding is argued as the reason why many of the mothers tend to resign from their job market, the evidence is that they remain to their work and at school and instead of breastfeeding they opt to use the bottle-feeding which is more common. The global breastfeeding net of loss or gain varies with the setting of the place, and so the resource is needed to devise them. E. , Victora, C. G. , Walker, S. P. The lancet, 382(9890), pp. Eto, F. E. Nutritional Status Assessment of Children (0-5 Years) of Female Head Porters (Kayayei) in Agbogbloshie Market Accra, Ghana (Doctoral dissertation, University of Ghana).
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