Project management on apple's business strategy
Document Type:Creative Writing
Subject Area:Management
PPM Governance Committee, etc. Title in the organization >>> <<<role of the person in the project >>> <<<Date of authorization>>> CONTENTS 1 Overview 4 1. Introduction 4 1. Approach<< SML >> 4 1. Scope 5 1. Process Descriptions 15 2. Process Volumes 15 2. Business Entity Model Diagram 15 2. Business Entity Descriptions 16 2. Data Volumes 16 3 REQUIREMENTs definition 17 3. Apple history informs this tenet to a greater level of success. Apple continuum is to devise innovative products in which examples given for support of this fact are that in 1993, Apple forged the PDA market when they presented the Newton. Next, Apple henceforward, in 1998, with the simple-to-use iMac that operating system was perpetual, insomuch as updates tailed in 1999 (Maiga, 2015). A significant place in Apple’s history manifested when Apple introduced the iBook. This was the completion of Apple’s product solution that was devised by Steve Jobs to streamline the product mix for strategic alliance, insofar as Steve Job formulation allowed Apple to place the desktop and the portable computer in segmentation, which were the professional and the consumer segments as shown in Figure 1.
provides a diagram of how a PEST-LE Analysis works. • This analysis purpose is to identify strengths and weakness of Apple Inc. A simple but thorough SWOT analysis is one of the best ways to develop an overall picture of any company. This enables one to look at Apple’s strengths, weaknesses, opportunities, and threats. However, at this point in the case study on Apple, the focus is on the company’s strengths and weaknesses. Apple Inc. weaknesses are found to be proprietary and controlling, CEO Steve Jobs, and they are not shareholder-friendly (Id. Apple is an exclusive brand that the firm will not share with outsiders, which disallows others to develop hardware that is compatible with Apple products. This makes Apple a controlling monopoly because they hold on to all their hardware sales even when this delineates control inside and defines Apple’s high standards.
Apple has damaged adaptation of its hardware, especially computers. This keeps Apple one step ahead of their ace rivals. Why this is done so well by Apple is because they start from the basic functions of management: planning, organizing, leading, and controlling. Even so, prediction is never onset; therefore, unexpected issues either within the firm or outside can impact implemented internal concepts 1. High-level Integration View The concern with this case study is the external environment which encompasses political factors, economic factors, social factors, technological factors, legal factors, and environmental factors (Guru Nanak Institute of Management, 2014) that can change plans, implementation, prohibit standards attainment, buying power, sales, international relationship, common stock share price, etc. Fuentes, Austin, and Vicente, 2009). Business Impact A. Apple has notice three critical economic factors. These three critical factors are inflation, recession, and currency (Guru Nanak Institute of Management, 2014).
B. Apple products are considered to be more expensive than PC products because the consumer has viewed Apple Inc. is how they conduct themselves in the international market. Apple’s gadgets have made their presence in the market a most valuable one. The gadgets they give is part of the World Wide Web and the world cannot imagine being without them. Therefore, Apple products have absolute impact on the international market (Guru Nanak Institute of Management, 2014). A. B. Product research and development (“R&D”) at Apple Inc. is largely invested in. This is why Apple’s products are leading in innovation (Id. C. B. Litigation took place in 2009 in the month of October when the Nokia Corporation took legal action against Apple due to the encroachment upon exclusive rights of the Nokia Corporation relating to wireless technology (Id.
C. There are other patent cases Apple has been involved in that includes companies like HTC and Samsung (Id. In 2011, Apple Inc. First, customer loyalty at Apple is due to the high demand of Apple’s products, which is seen as a strength and an opportunity for innovation. Being the leading innovator of mobile technology and its devises, this strength brings the threat of Apple being damage in patent infringements (Hellman, 2014). Additionally, Apple has an opportunity to grow in the mobile advertising market because of the rising demand for cloud based services (Garora5680, 2014). Yet with the aforementioned, Apple’s strong financial performance brings the strength of effective brand with Apple’s reputation being auspiciously acquire in their retail stores and via their marketing campaigns. However, with this strength, palpable is an Apple weakness of high prices and the emergence of defective products that has impact on the long-term gross margin (Hellman, 2014).
is to design the best personal computer in the world plus its professional software (Jurevicius, 2013). More so, CEO Steve Jobs vision is to make Apple products easy-to-use. This allows Apple corporate strategy to predetermine their computers and portable electronics consistency over and over again. This has been done since Apple introduced the Macintosh in 1984. The corporate strategy then and today was integration of both hardware and software from one supplier, to be attentive to design and detail, and a pricing position that provides them with the control of a decidedly profitable market segment (Mayo, 2015). With integrated product services, Apple has a no open standards business strategy (Id. Apple forget the low business level strategy means that they do not make cheap products when expensive products is a better way to do business because when there is money to make, why waste time on mediocre things.
People want quality and forget the quantity (Id. Apple precept is that they will use partnership as a last resort to inform this partnership on how they have the opportunity to do better even when this may be a last resort for Apple because they have no other option (Id. and CEO Steve Jobs rule is that every little thing has a controlling interest, therefore, take notice to the smallest situation, insofar as this manifests better business (Id. iOS software g. Worldwide Product Marketing h. Industrial Design i. Retail General Counsel 3 REQUIREMENTs definition Apple’ Annual Report is apparent to five segments, which are: 1. United States 2. This is because there is always emerging markets when a business can use the retail store strategy. Apple iTunes can efficaciously put worldwide content on the World Wide Web.
Additionally, market penetration can be gained by adding more cellular carries and licensing MacOS and iOS to provide the ability for these products to be compatible to non-Apple products (Mehta, 2010). Reqmnt. code Description Priority Performance parameters Issues/ Constraints 3. g. DR / Business Continuity) Req. code Area Scope Client Middleware Application Server Database Server Reliability (e. g SLA, Required Uptime Objectives) Req. code Factor Limits Scalability Req. Requirement1 Requirement2 Requirement3 Requirement… Requirement1 **** Requirement2 **** Requirement3 **** Requirement4 **** The text inside the box linking two requirements may indicate or describe the type of dependency. APPENDICES Appendix 1 : iOS jailbreaking is the process of removing on Apple devices running the iOS operating system through the use of software and hardware exploits. Appendix 2 : Firmware is the combination of persistent memory and program code and data stored in it. Typical examples of devices containing firmware are embedded systems.
Appendix 3 : iOS (previously iPhone OS) is a mobile operating system developed and distributed by Apple Inc. FierceWireless. Retrieved September 10, 2015 from http://www. fiercewireless. com/story/apple-boosts-entry-level-app-prices-abroad- response-currency-fluctuations/2015-01-12. Guru Nanak Institute Management. com/Stocks/Highlights/Apple_Inc___A_Short_SWOT_Analysis. aspx#. VfJnXyvnSTk. Jarevicius, O. Mission statement of Apple. com/investing/general/2012/09/14/corporate- responsibility-spotlight-apple. aspx. Mayo, A. EST 325 Apple case study. Stony Brook University | The State University of New York. Raboch, H. Wang, L. and Wu, Q. Fall and rise of Apple Inc. Different factors influencing the company growth. Maiga, E. K. Case study on Apple’s business strategies. Retrieved September 10, 2015 from https://www. academia. WordPress. com weblog. Retrieved September 11, 2015 from https://novriansyah. wordpress. com/2009/10/01/global-business-environment analysis-of-apple/. Yahoo Finance. Retrieved September 10, 2015 from www. yahoofinance. com. Sreekmur, R. com/essays/marketing/internal-and-external-market-environment-of-apple-marketing-essay. php#ixzz3lNp3FZYF.
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