Social Marketing Campaign for Petroleum Conservation

Document Type:Case Study

Subject Area:Marketing

Document 1

Having used the traditional mainstream for part 1 of the marketing campaign, Bakre is thinking of deploying the use of time-testing social marketing principles. As such he is excited in using the new media of the digital era thus convenes a meeting with the marketing team to garner their support. Besides, Bakre felt that media mix and the right message would achieve tremendous results across the broad target audience. Considerably, the results from part 1 of the marketing campaign were encouraging. Despite this, Bakre wants the upcoming marketing campaign to attain tremendous results by eliciting long-lasting responses from the petroleum users. Besides, non-traditional media such as social media marketing is not only cost effective, but also fosters the ability to engage the audience through the use of appropriate channels.

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