Analysis strategic digital marketing of minigo company

They are outgoing, curious, and have traveled the world attitude. 67% of the population in Jordan use Smartphone and are active online, and this is around five million in number. The population includes both males and females of all income levels aged 15-40 years. We will be competing with Trip Advisor, Expedia, Booking, and Airbnb in the online travel industry. However, a startup with limited finances and assets but business model is unique. Digital marketing is a playground from personal use to commercial use, where people can maintain their lives up to date and network with potential customers that can enable their business to grow. That means changes in consumer behavior require firms to rethink that marketing strategies in the digital media and innovation fresh about marketing tools (Farrar, 2010).

For example, in digital marketing, an existing customer will provide the company with their email address to send a newsletter. The newsletter is frequently sent to him directly with interesting, non-sales-oriented data, including a stage-based post, and the website or pages on social media (Facebook, Instagram, twitter). Address and the name of the business are in the email. T, 2004, hospitality in the tourism sector is the connection between a visitor and a host, wherein the host gets the visitor with generosity, including the gathering and stimulation of visitors, guests, or outsiders. But nowadays the hospitality sector with technology is now an integral part of our lives. Many companies specialize in connecting between the visitor and a host through the application (Kotler, Bowen, Makens, and Baloglu, 2017).

An example is booking and Expedia. Minigo travel and Tourism Company in Amman – Jordan, established in 1996, has several branches in Jordan and abroad. 6- process: this stage is a coordination stage that makes a customer to have a background about their reservation in the hotel such as the check-in and check out on the hotel or include breakfast or not. 7- Physical evidence: when a customer makes a reservation to the hotel in Dead Sea, the employers must use some tactics to make customer linked with types in room in hotel such as use physical evidence like including some picture about the room, give the customer review about hotel and location of hotel-like near the Dead Sea.   3- Marketing activities of Minigo Company Minigo travel and tourism company just work as local company in Jordan.

This company use basic tools of marketing such as billboards and advertising on radio but in these days every company in the world need to develop or make strategic digital marketing to increase profit, find new or potential customer and promote services (Kannan, 2017). Minigo company have a good reputation of customer and have a good brand image in Jordanian tourism market. Competitor Established date Size, number of employees Value offered Strength weaknesses Trip Advisor February, 2000 3000 Travelers reviews Experience Top of mind awareness Reviews credibility issues Expedia 1996 20,000 Vacation rentals and trip planning Reputation Strong brand portfolio Dependency on search engines Airbnb 2008 200 lease or rent short-term lodging including vacation rentals, 3 million listings and operates in 191 countries First mover advantage Booking. com 1996 5000 travel fare aggregator website and travel metasearch engine for lodging reservations 1.

4 million+ properties and operates in226 countries Owned by the Priceline group which has 87 billion valuation SWOT analysis of Minigo company    1-Strengths  • Minigo Company has impressive and high quality of services. • Minigo Company has transparent and equal value for packages price. • Minigo Company has two branches in Jordan - Amman, one of these branches in Rainbow Street, and another one in downtown that is mean have a Location advantage. • Jordan, on average, has around five million visitors each year (Jordan tourism board). 4- Threats  • High standards of global competition in the tourism and hospitality sector.   • Minigo Company focuses too much on services development and doesn’t focus enough on marketing the service.   • The rival of the company includes Trip Advisor, Expedia, and Airbnb.

• I am changing the paradigm of locals to rely on the internet more. After six months of launching until the end of the first year. Minigo application:   Minigo will revolutionize the tourism and hospitality industry like Amazon did in the online shopping industry and google in the search engine and computer software industry by combing everything tourists and locals need in Jordan on a very easy to use application. Locally day to day updated information, our own company’s review of places, customized search, local guides matching, and payment/reservation services will give our customers unique, credible, and specifically tailored information by saving time, effort, and simplifying the decision making the process for tourists and locals. These days, each travel company in the world is refreshing itself to use new ways of marketing tools to find new customers, increase the profit of the company, and keep the company up to date with the new technologies in the world.

That means Minigo Company has to change the current strategy to a new approach that helps us up to date with the world and market. - Design of application that looks good and easy to use by the customers. To make the application look good and attracting to the customer, then it has to be colorful. The usage of the application will also be made easy by getting information in a stepwise manner. 3- Minigo keeps up to date with customers and programmers with any problem in the Minigo application and gets final feedback after making repairs for application.    The target market of Minigo application  Target market Minigo Company will segment the market into two categories, the first one is tourists.

• Age between 18 to 35 years of age is the ideal category. • All income levels.   • Gender; male and female. • Every person has a different lifestyle, such as shops online, reading researching, and extrovert.   • Every person has a different interest, such as historical attractions, staying up to date with offers on restaurants or events in clubs.   • Use a hoot suite website to manage these pages (Facebook and Instagram). • Minigo Company promotes its application on most popular pages. Its application has had up to 300 thousand likes on Facebook and Instagram in Jordan. • Minigo uses influencer in Jordan to promote its applications such as Zain and Karzon that have up to 1 million followers on snap chat and the most popular influencer in Jordan. Snap chat use increased from 40% to 70% in the 18-24 age group (Gomez, L.

20/1/2021 TO 26/1/2021 Partnering with Princess Sumaya University for technology Establishing several booths in different areas to explain the application and the benefits of application. 6/2/2021 TO 12/2/2021 Sponsor of the official forums Sponsor with other companies ( Zain , Uber ) into Jordan independence day 20/5/2021 TO 25/5/2021 Have up to 300k install of Minigo application After online and offline marketing, charging subscription fees from car rental companies, hotels, restaurants, coffee shops, bars, and nightclubs 1/6/2021 Reach UP TO 500K downloads of application With online and offline marketing, having 1 million customers database 1/1/2022 Finish short term strategy for Minigo application. 2- Act Minigo application gives opportunity for the customer to use the application and interact in this application for example when the customer goes to any country in Jordan such as the Dead Sea through Minigo application, the application send message to the customer to give a rate of this trip from 1 to 5 stars, give feedback about the Dead Sea and feedback about services like all things in the time or “Minigo application has credibility or not?”.

These features offer Minigo application advantages and increase interaction in Minigo application. -Like this photo, its example about communicate in Minigo application, if the customer is satisfied with any site in Jordan just put favorite such as 3- Convert: Minigo application is based on the principle of commission from hotels, restaurants, and agencies of tourism in Jordan. Student’s volunteers. three employers how have expenses on manage social media. 1- Act Two employers how response about customer on Minigo application. It office ( 2 employers)if have any problem or negative feedback about some process of application. 2- Convert Manager how have knowledge about how to make it painless for people to purchase. This action of Minigo Company takes on three periods: • Three months to know the gaps in Minigo application and take feedback from customers and programmers then make repairs of the application through feedback.

• Second stage start online and offline activities to increase awareness about Minigo application (six months) and measure if the Minigo application get the target (300 thousand of downloads Minigo application). • Final stage starts new online and offline activities, the end of year measures the online and offline activities if it is successful or not through download of application that get up to 600 thousand of download Minigo application and 20% of Minigo application users click on ads. Control of Minigo application Marketing activity/milestone Person responsible Date of expected completion Cost ($) Success indicator Online advertising X 1/12/2020 to 15/12/2020 5000-10000 JOD Number of downloads application Promote to Minigo application through influencer 2 weeks in December /2020 5000 JOD Number of downloads application Billboards advertising 12/2020 10,000 JOD Number of downloads application T.