Best Commercial in Christmas essay

In 2017 M &M commercial in the Christmas pulls the viewer’s heartstrings for a desire to spend their holidays together with their family and loved ones. The author or creator of this commercial uses pathos at the start of the advert to make the audience feel a deep relation with the commercial message. The warm aesthetics and emotional music create an emotional and a profound connection between the viewers and the ad. This increases the viewer’s plea and desire to be together with their families during the Christmas holidays. Personification in this commercial makes the audience more attached to the commercial thus adding to the concern of coming together for each other good during the holidays. The personalization of the two makes it more human hence showing a great relationship between the humans and the M&M candies.

Besides, the company has a similar commercial. It’s a good way to inform the audience about their products. The company is known for creating commercials which not only advertise their products but also encourage humanity. For instance, in 2013 the company is famous for its “Better with M” campaign in which it worked with Habitat for Humanity in encouraging fans to use the Facebook app in volunteering in various sites where the building of homes was taking place. This commercial is targeting all people who have a Christmas in their region. The primary message of this ad is to show its viewers how warm it is when they come together. The commercial starts in a heavy snow night to make the viewer’s feel cozy and comfortable, with an inviting feeling.

The cold night symbolizes loneliness. At the end of the commercial, there is a text in the sky. He was delighted in the end after seeing how happy everyone was after receiving their gifts. Despite being a cold night, people came together, and it seemed warm to everyone. At the end of the commercial, people are smiling with others. This displays the importance of coming together. This makes the viewer relate this commercial with the reality. The station is the one that reports Yellow after issuing Christmas gifts to the wrong people hence creating some nervous moment thus making the viewer’s more attentive while watching the commercial to capture its ending. The tone employed by the creator of this ad is effective. At first, it sounds mystery, in the middle, it sounds nervous, and in the end, it sounds happy.

This creates the viewer’s in-depth relation with the message being portrayed by the ad. The tone makes the viewer emotional hence making them attached to the message. The happy ending to the advert is a clear expression of the fruits of being united in our life. The cold weather at the start shows the loneliness which is brought by isolating ourselves from others. It is an excellent subject to let people feel moved. Though many different persuasive techniques work, M&M actively uses pathos to engage the viewer’s emotions through aesthetics, Christmas songs and a desire for family connectedness. Each company and ad creator has to consider what exactly they want to communicate with their audience and which technologies are best to do so.