Best social media essay

Facebook is the leading platform with the highest number of users as it has over two billion people that are registered and also active. Facebook platform is not only used by people for the fun but it has a number of advantages to its users. The advantages that are discussed in the paper are such as how the marketing of the business and also other advertisement are done on the platform and in the most effective way. Also, it discusses how various communications that have a different effect on the current society. As with any other platform, Facebook also has some of its disadvantages and also effects to the society. Many of the people spend more than 30 minutes using Facebook. Most of the advertisement does not stay for long in the platform, but due to the high number of people that are active makes the advertisement still to tread due to the sharing with friends.

Facebook is growing each and every day and their no signs of it slowing down. This is because of the number of people that get to register on Facebook increaser each day. therefore, them more people, the more the marketing is going to be effective and be used by many people. That is, one can target a certain group according to its gender, age, location and also the interest among other factors. This makes Facebook popular among the organizations as they do not get to waste money on people that do not have an interest in the product. Another factor making the platform to become popular in marketing its because it lets the Facebook users reach the websites of the marketing organization. This helps the user to have more understanding of the product being advertised.

Therefore, people in need of knowing a certain product, he or she can be able to access them through Facebook. This makes people prefer the Facebook shopping means thus increasing the usefulness of the platform. Another impact of the Facebook platform is the Facebook events tab (Kirschner, 2015). The tab allows one to know the activities that are going around him or with the locality that he or she is currently in. Also, one can be able to know the activities that are going on globally thus making it easy to attend events that are more comfortable and also pleasing to him. The Facebook uber services help one to find a tax and ask for transport. Facebook live has taken the internet by storm as many of the people prefer such means when sharing confidential information rather than just charting.

Also, when there are live events one can get to record and share with friends. It is approved that many of the people may spend more time watching videos rather than just reading the normal theories. This makes Facebook be popular among many people and thus increasing its popularity. Chatbots: Chatbots are one of the factors increasing the popularity of the Facebook. Through the quick feedback that is offered makes many people be interested to use the platform to avoid delays. Purchaser psychology: One of the major benefits of using Facebook is that it allows everyone to raise the voice that will be heard. In addition to this, it also provides the ability to express the feeling on a certain post either individual post on a business post. The feelings can be expressed through the like button or through the pictures that show a certain feeling.

One may be interested to know how people are reacting to a certain topic or advert, and through the Facebook platform, it becomes easy thus increasing the increasing the usage of Facebook (Ellison. The guidance also helps one to set the security levels of the account. This means that one can have the control of the account through adding some restrictions and also limiting the number of friends or post. This efficiency encourages many people to use Facebook thus making it the best social media platform. Work cited Curran, Kevin, Sarah Graham, and Christopher Temple. Advertising on Facebook. Computers in Human Behavior 72 (2017): 259-268. Ellison, Nicole B. Charles Steinfield, and Cliff Lampe. Connection strategies: Social capital implications of Facebook-enabled communication practices. New media & society 13.