Communication between nonprofit organizations and donors

Public relations is a form of communication that is used in the shaping and maintenance of a company’s image (Greenfield et al. It is especially essential for nonprofit organizations to draw support from donors. The paper will look into communication between nonprofit organizations and donors as well as the best way to have public relations with donors both potential and those already on board with the organization. Nonprofit organizations need a well-conceived means of communication to gain donors and retain the donors they already have. If details about the organization are well communicated the environment to encourage giving will be well created. An elevator pitch works to ensure consistency in communication with donors even if done by different employees of the organization (Pagnoni and Solomon 14).

The primary way to reach donors and keep them is to ensure that the communication between the organization and them is simple, consistent and clear at all times. The consistency will keep donors interested and come back as they will always have an image of what to expect from the organization. Building trust is essential, and it can only be done through good communication. The communication should regularly show the success of the organizations from the donor help they receive so that the donor can tell what the donations were used for. Brand awareness is built; this is dues to the clear definition of the organization's mission. Increased public confidence in the organization will be strengthened through public relations. Public relations materials are any form of materials made available to the public to share activities of an organization.