Research Proposal on starting a food trucking business

Document Type:Thesis

Subject Area:Media

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Statement of purpose………………………………………………………………………………9 Problem Statement………………………………………………………………………………. Current problem…………………………………………………………………………………. Scope of study……………………………………………………………………………………10 Research questions………………………………………………………………………………. Research objectives………………………………………………………………………………11 Significance of the study………………………………………………………………………. Limitations of the study…………………………………………………………………………. Proposed business plan………………………………………………………………………. …12 Literature Review………………………………………………………………………………. Research methods………………………………………………………………………………. Problem identification…………………………………………………………………………. Survey development……………………………………………………………………………. Research design…………………………………………………………………………………. Population………………………………………………………………………………………. Sample size……………………………………………………………………………………. Data collection………………………………………………………………………………. …19 Assumptions……………………………………………………………………………………. References………………………………………………………………………………………. Appendix………………………………………………………………………………………. Transmittal letter TRANSMITTAL LETTER Student’s Name Address February 11, 2018 134 Street View PA 2111, P. O Box 233, Tala. Dear Management Starting a trucking business On behalf of Tala University, I am pleased to present to you this letter with the enclosed proposal. I am confident that you will be pleased with the information presented in this proposal and believe it is relevant to your needs. Most importantly, the proposal covers most critical points discussed and which led to the development of this proposal: • Problem statement • Statement of purpose • Research questions • Research objectives • Proposed business plan • Literature review • Research methods Tala University is a fully fledged University which produces all round graduates with competitive expertise in Business management and communications. Tala University is focused to building quality products which are customer oriented in skill and practice. Your consideration to accept my proposal is highly appreciated. Sincerely, PP Enclosure: Research Proposal Cc. Professor TT. Abstract Substantial evidence shows that there are no convenience food options for the working class in Tala City, Ontario and due to this reason, this reason, they spend a lot of their working hours to search for food from the few available food stores. More than that, the available few dining cafes such as Ontario Best, and Fried Dines operate during the day from 7.

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am to 8. pm from Monday through Friday and reduced hours of operation on the weekends from 9. am to 5. pm. While the few convenience food options in Tala city does provide food for the day shift workers, it does not offer late night foods for the night shift workers or those who work late into the night due to busy schedules. By bearing in mind that is a growing industrial hub, the town has attracted more offices and businesses which mostly work into the late night on shifts. Additionally, the town hosts seminars and conferences but the few restaurants available strain to meet the demand by these people or they do not serve them because most conference halls are located off town whereas the restaurants are located within the city. In this regard, Goodnight’s idea revolutionized the concept of mobile foods by creating a more reliable vehicle that delivered food supplies within the city and arguably, served a more tasty food to consumers.

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As Weber (2012) says, food trucks are simply large trucks that are equipped with necessary cooking gadgets for cooking and selling of foods from any location. Over the decades, just like other forms of businesses, food trucks have been attracting newbies into the industry because of the opportunities the business offers. Statistics indicate that the food trucking business serves about 3 billion people globally (Weber, 2012). Another study from a United Kingdom-based firm in 2014 suggests that street-food business which includes mobile food trucks and non-merchandized carts produce more than a billion annually and further indicated that their company had recorded a 10. Statement of purpose The research seeks to find out whether there is sufficient demand for food trucking business in Tala, Ontario City such that investors may get guidelines on what and where to invest their money.

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Current problem Substantial evidence shows that there are no convenience food options for the working class in Tala Region, Ontario, and due to this reason, they spend a lot of their working hours to search for food from the few available food stores. More than that, the available few dining cafes such as Ontario Best, and Fried Dines operate during the day from 7. am to 8. pm from Monday through Friday and reduced hours of operation on the weekends from 9. What types of foods will consumers prefer to buy from food trucks? 3. Which is the convenient location of operation within Tala, Ontario City? Research Objectives. To find out the ideal hour of operation of the food truck. To determine the types of foods consumers prefer to buy from food trucks. To identify the convenient location of operation within Tala, Ontario City.

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Due to financial barriers, the researcher intends to purchase a fairly used truck and venture into the MFPV model. The money will be sourced from the researcher’s savings and grants from family members and other close friends. II. Health standards In essence, a food truck is a restaurant on the go, and it is regulated the same way restaurants are controlled to ensure that they meet the required foods, drinks, and drugs standards in the city in which they operate (Williams, 2012). In this case, the researcher will register with the health and nutrition boards in Ontario to get permission to run a food truck in Tala. Competitive advantage Several factors count towards the success of the proposed food truck business. For instance, the fact that the company will have the ability to determine where to sell foods and drinks from time to time will give the industry leverage to make more sales compared to other competitors.

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Studies indicate that a firm that offers training and consultancy services to its workforce, it does so to ensure that their clients get the best experience to customers and make them loyal clients. For the proposed food trucking business, the researcher is set to tow along this part to become experts in handling the fast expanding food trucking businesses in Ontario City. Another competitive advantage the company will have is the size and condition of the food truck with the ability to move to areas where there is demand. The business will be committed to cook best quality foods and of adequate quantity that matches the prices charged. From the researcher’s market analysis, the business will pay back reasonable profits by selling at a relatively lower price than the one charged in the industry.

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V. Payment option The proposed business’ payment options will be all-inclusive because people will be allowed to pay through their preferred means. Customers will pay through cash, online bank transfer, point of sale machine, and mobile money payment. However, the study raises important questions concerning the prevailing views on socio-economic and class divide regarding consumption of foods from mobile food trucks. As the popularity of food trucks is gaining attention, studies indicate that several restaurants, universities and other food stores have turned to running their own food carts which they use to supply food to their clients (Williams, 2012). Concerning colleges, in the University of Alabama, Brothers Street Eats ran their business outside the University, but in April 2014, the university ejected Brothers Street Eats to establish their own food trucks. According to the college’s vice president, the school had only invited investors for a limited trial period in which after expiry, they had to eject them to establish their own premise.

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Williams (2012) says that there has been an increase in demand varsities run-food trucks, nightclubs, and bars or in trendy young adult neighborhoods over the past one decade especially those that offer late-night services and located close to varsities. Additionally, the restaurants in the city have not specialized in delivering food to the consumers especially to the conference halls which are located in the outskirts of the Central Business District of the city. On the Move Food Truck Business has identified the target market for the food products to be working staff and event attendants. Survey Development After reviewing the literature, the researcher has developed a questionnaire which will assist in collecting data from the respondents in Tala region to help in answering the research questions. Research Design The researcher will use a descriptive research design in which he will a case study of the Tala University staff as the case study and some of the selected event centers.

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Population A study population refers to the selected items of a census. Rossman, G. Trade associations and the legitimation of entrepreneurial movements: Collective action in the emerging gourmet food truck industry.  Nonprofit and Voluntary Sector Quarterly, 43(2suppl), 143S-162S. Hiedal, K. n. Entrepreneur Press. Williams, C. T. A hungry industry on rolling regulations: A look at food truck regulations in cities across the United States.  Me. To support local startups. For adventure. Why will you say no to foods cooked on food trucks? (Multiple choices accepted). I don’t like the atmosphere The food is not fresh Poor customer service They are not available I prefer eating while seated Bad taste of the food The foods are expensive I don’t like the types of food they sell I won’t avoid foods from food trucks 7.

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Kindly mention some of the foods you would like to see in Tala City food trucks. represents highest utility while 5 represents least utility). Italian 1 2 3 4 5 Indian 1 2 3 4 5 African-American 1 2 3 4 5 Mexican 1 2 3 4 5 11. If you were given the opportunity to decide your preferred location, where will you like a food truck to be found? (Tick one). Near workplaces Near local gyms Near recreational parks On streets 12. Which meal you can’t bother spending on most? Breakfast Lunch Dinner Late Dinner.

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