The Importance of Using Social Media in the UK

Document Type:Thesis

Subject Area:Media

Document 1

Description of the activities of the Brands………………………………………………. Net-A-Porter…………………………………………………………………………. Organic Authority……………………………………………………………………. Good and Bad Usage of Social Media………………………………………………. Good Usage of Social Media………………………………………………………. Bad Usage of Social Media…………………………………………………………. Conclusion………………………………………………………………………………. References………………………………………………………………………………. Appendix…………………………………………………………………………………17 Introduction Social media is an aspect that encompasses computer-based technologies that permit individuals to create and share information, thoughts, occupation welfares, marketing acts and various practices of communication through the usage of virtue communities and networks. It is viewed to be a collection of online communications avenues that are dedicated to communal-centered input, interaction, content allotment and collaboration among individuals from different regions and parts across the globe. The aspect has provided a massive control and autonomy to customers and large corporations who tend to use the site to carry out an effective marketing for their goods and services. The act has made the well-known brands that do not view the significance of the usage of social media to market their products lose the upper hand they have been enjoying in the marketplace. Top rank managers and business operators have comprehended that social media can act as a cornerstone for their business or make them undergo liquidation. The viewpoint has made them take the opportunity to create their presence on different social sites such as Twitter, Facebook, Instagram and many more others so as to carry out their business operations efficiently (Arca, 2012). The usage of social media platforms has made corporations to come up with approaches to conducting an analysis of different analytics that enable them to comprehend the demands, likes, and dislikes of their target customers.

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Therefore, this paper shall focus on Net-A-Porter and Organic Authority brands through the provision of a perfect description of their various aspects that I have witnessed in the past three weeks. Similarly, the report shall encompass some commentary and evaluation and come up with a description of different activities through a comparison and assessment of three media channels. On the same note, the paper shall come up with examples of good and bad usage of social media platforms in developing various marketing strategies and activities. Description of the Brands In my analysis in the past three weeks, I have explored the brand of Net-A-Porter and Organic Authority. The products advertised by Net-A-Porter in the various social media platforms tend to be of high quality, and they attract many clients who wish to acquire their products.

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Thus, this calls for the observation of social since many individuals are members in the different platforms and it is driven by people where they engage in communications and congregation. A keen observation of the sites by various companies will enable them to generate, share and come up with new content in an easier manner and help the owners expand their business empires. On the same note, the marketing managers get to comprehend the aspect of online cultures across social platforms and tools so as to remain connected to the fluctuating demographics and anxieties of patrons (Schein, Wilson & Keelan, n. d. It should be noted that people are populating global neighborhoods through the sites that host and enable social conversations through the creation of their society and cultural values. The clients seemed to be motivated and willing to purchase their items.

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Below is one of the reactions of the populaces who twitter on one of their posts on their latest items. The acts tend to imply that the products of this company are fantastic and of high quality. For instance, the first comment shows that the user of the product has loved it since it always leaves her skin to reflect a radiant depiction. On the same note, the other reply shows the love for the product and claims that she has to acquire the mask and goes ahead to mention one of her followers so that he or she can also view the item. The act tends to draw more customers and target customers who may wish to own the outfit in their closets. On the same note, the staff that runs their Instagram account always develops hashtags such as when the fashion week is experienced in London through #FashionWeek.

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The act tends to capture the attention of those who may wish to channel the capital’s cult with cool products that depict street style essentials. Organic Authority Organic Authority deals with drinks food, entertainment, health and many other aspects related to foodstuffs and how one should live a good life. The establishment engages with its clients and target customers on several social sites like “Twitter, Instagram, and Facebook” and many other social sites. Below is one of their posts on the Instagram account in which they intend to educate their clients on the significance of consuming their products. The post captures various plant produces that the company uses in manufacturing its products. The act motivates it customers and target clients whose trust and confidence rise towards their products. They tend to view them as one of the healthiest produces that shall enable them not to find themselves in health complications soon.

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A cross analysis of the of the company’s application of social media to carry out their marketing activities depicts that the corporation is highly active on its Instagram account in comparison to its Twitter and Facebook platforms. The aspect has enabled companies to spend a little cash in collecting the required information that shall be applied to their marketing data. On the same note, businesses and enterprises employ the usage of social media platforms to respond to customer complaints and problems that may arise with their respective products. The act has reduced the frustration that used to be experienced among potential customers through spending a lot of time to make calls so as to solve an individual issue that has arisen. Therefore, this helped corporations to shape their public image that may face attacks if certain problems are not solved in time.

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Companies and other normal populaces apply the usage of social media platforms to discuss important issues that touch on the welfares of the citizens. The aspects have forced some businesses to undergo liquidation while others are hit by the issue of financial distress (Horn et al. On the same note, legal suits have been instituted against companies that tend to use social media to disrupt the operations of other firms. The act has seen many businesses lose a lot of resources to solve the defamation issues that they face against their posts and words in social platforms. Equally, some companies use the sites to provide false information about their products and services for their durability and efficiency. The act has made clients buy items expensively without a direct correlation between their price and their quality.

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Cox, A. The use of social media in the recruitment process. Research Paper, 1-74. Chan, J. The Role of Social Media in Crisis Preparedness, Response, and Recovery. Huer, L. Rose, M. Tietmeyer, R. Constantinides, E. Business Reputation and Social Media: A Primer on Threats and Responses. A Report for Peel Public Health, 1-63. Appendix Commentary and Evaluation Net-A-Porter Date Facebook 1. M Likes Twitter 865K Followers Instagram 2. M Followers Comment 11/02/2017 N/A 5 Tweets Fashion Posts 5 Posts Fashion Most Liked Post: Handbag 3. k For the perfect #Valentines 12/02/2017 Fashion Design L. S. Tweets Fashion Posts I post Fashion Post Most liked Post: Sleeveless Shirt Feel the love this #Valentines day 15/02/2017 Fashion Bags L. S. C. Tweets Fashion Posts 5 Posts Fashion Posts Most Liked Post: Trench Coats 7. C. S. Tweets Spending Advice 1 Post Encouragement Post 110 “Simple Tricks to Save Money by Spending Less on the Stuff You Don’t Even Want” 15/02/2017 Heath Post: Meat Myth L.

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C. S.

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