Decline of the Print Media

This way, the print media is thought to be replaced by social networks, video, and new technological forums. Therefore, the controversy regarding the future decline of print media is an ongoing cause of concern among scholars and stakeholders. Alongside the potential decline of the print media, scholars perceive that the new platforms and media provide less intellectual rigor and depth than the print media. This paper explores the rationale and justification for the decline in the print media and proves that the new media offers less depth and how it is responsible towards the production of a generation less capable of focusing and involving in critical thinking. The print media has been on the decline. S. do no longer want to be associated with the use of print media such as newspapers (Valdez et al.

Hence, the advertising income generated by newspapers has been eroded. The purpose of the Internet to advertise different aspects of social media has adversely print media. Rather than paying huge sums of money to advertise using the print media, individuals utilize digital systems available on the Internet. There is a need to be concerned with the decline of the print media. As a result, this calls organizations to consider updating their business model. It may require the firm to look for different approaches to monetizing data. The decline is also a cause for concern because firms may succeed in developing a platform strategy to monetize larger audiences, across different channels, and expanding the certain ecosystem. Thinking about the decrease in the shoes may also encourage print media firms to refocus on the use of technology to established centralized functions to develop customer-facing applications.

Majority of researchers and students indicate that since the digital media do not appropriately engage the critical thinking of its audience, it is challenging to cite digital media as it happens in the print media (Flewitt et al. This claim is relevant to the perspective that students tend to read print media even in its decline. The increased need to select the print media over digital media is as a result of the perspective that the latter does not give students the opportunity to expand and utilize critical thinking skills. Another drawback triggered by the adoption of digital media regarding the generation to gain focus is that they provide fewer multimedia and interactivity. Campbell et al. For instance, when buying newspapers, people have the chance to speak with those selling them as well as having to read some segments to other people.

However, in the absence of the newspapers, individuals end up obtaining the information they require from the online platforms and have little or no chance to communicate with others. This way, they lack the chance to enhance their interpersonal skills while talking with other individuals. Another challenge of using social networks such as Facebook and MySpace is that of privacy protection. Higgins (325), argues that since interpersonal communication is transforming, people are finding it more suitable to share on social networks the form of information they may have considered as private. Additionally, using the statistics from the decrease of print media revenue, it would be true to argue that the print industry is truly in decline. Therefore, people should be concerned about the decline of the print industry.