Essay on Advertising

That is, as a process that involves integrating input from various stakeholders, advertising not only brings out the business aspects of the brand at hand, but also presents the social imagery by highlighting social ideals and values within a chosen context. In a bid to seamlessly reach the intended audience, advertisers employ every possible media within their clientele reach to deliver and help the audience contextualize and conceptualize the message and the intended purpose (Paraskeva, Lewis-Smith and Diedrichs 165). Of the means employed, they include television, print media, radio, internet, direct selling, visuals and endorsements, contest and colors, to mention a few. The print media entails the use of newspapers, magazines or journals; intuitively written and visually presented to communicate specific message to particular readers who like or associate with the publication during a given period of time.

Comparatively, advertisers prefer to employ market segmentation with this type of media whereby they choose relay the same message in a different way to different audience (pp. Vogue Magazine, on the other hand, covers monthly publication of fashion and lifestyle and focusing on global trends of culture and living, beauty and fashion and runaway literature. Founded in 1892 in the United States, the publication served as a weekly newspaper before rebranding to a monthly publication to incorporate a style that would influence the audience in various spheres of life such as media, advertising, podcasts, Voguepedia, video channels and documentaries, just but to mention a few. Coined from the late 16th century “In the Vogue” that denotes the foremost place in a popular estimation, the publication aimed at marketing the latest global trends in fashion, art, music, culture and runaway literature to an evolving diversity of tastes and preferences (p.

That is, with the British Vogue as the first international edition, the publication’s desire to explore different cultures and market its various brands had it achieve the current global advertising status of 23 international editions. Notably, the publication showcases the monthly trends in technology and innovations while marketing technology products and services, health and healthy living, videos and documentaries, music and podcasts, lifestyle and beauty products. To the contrary, Vogue magazine employs a mixture of identities both in presentation and photography, in that, different advertisement pages come with different and multi-racial personalities. For instance, the magazine incorporates radiant and powerful images of women showcasing trending fashions from Canada, Europe, China, and the world around as the magazine represents the “global face” of beauty and culture. Notably, the magazine represents different fashion and products with different choice of models across the globe, each representing a country or a region with specific cultural significance (p.

For example, on the sidebars of the magazine, the publication incorporates the advertising space whereby an explanation of different fashion style and grooming tips takes center stage from across all the featured beauty products and fashion. To bring out the cultural context as a global brand and means of advertisement, the magazine’s front page of the 2015 May publication features Dolce and Gabbanna advertisement with model of white and Italian descent as a reflection of global status intended to reach a wider audience mixed races (p. and Johnson, June.  The Allyn & Bacon guide to writing. Pearson, 2017.