How marketing impacts both a corporation and a consumer

Document Type:Application Essay

Subject Area:Marketing

Document 1

Successful marketing not only introduces the uniqueness of a corporate product or service to raise the profit but also, build a corporate reputation by focusing on the communities and social responsibility. Using recyclable packaging, promoting social awareness and contributing portions of benefit to charitable groups are the sample strategies to increase corporate reputation. As for consumers, successful marketing can change and form consumers’ habits. For example, Alibaba has held the first Double 11(Single Day Promotion) Shopping Festival on Taobao. com with huge discounts since 2009. Consumers can spread the brand in various ways, but the word of mouth marketing among other ways would be the most efficient one with a low cost. Buyers tend to trust friends who give them a referral because they assume their friends to be unbiased on the products or services.

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