Internet use in business and website companies

Document Type:Essay

Subject Area:Technology

Document 1

Business to business (B2B) and business to consumer (B2C) have inevitably landed on the huge online market that exists on the internet. Online marketing is drastically and different from the traditional marketing, selling, distribution, and advertising. For, a company to make reputable sales then online marketing is a key they should be ready to build and nurture a relationship with the E-customers. The number of businesses using the internet has been growing exponentially for several years {Bell&Gemmell, 1996). The fundamental reason why so many businesses are setting up shop on the web is that their competitors are already there. Satisfaction of customers is a priority of Brandsbay and hence committed to providing best services to its customers. The URL is hhtps://www.

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brandsbay. com L’Oreal the world leader in beauty, present in 150 countries on five continents. They have more than thirty-four international brands of their products such include; Lancome, Giorgio Armani Beauty, Ralph Lauren, Clarisonic, Urban Decay and many more. The URL is https://www. elcompanies. com/ Rimmel London is a British cosmetic brand owned by Coty, Inc. They have created many makeup products including his best-known mascara. With the creative success in these products, Rimmel London began producing products such as pomades and mouth rinses. Communication refers to the dialogue that unfolds between the site and its users. Connection is defined as the extent of the formal linkages between the site and other sites. Commerce is defined as the sale of goods, products or services on the site.

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The four companies; Brandsbay, L’Oreal, Estee Lauder Companies and Rimmel London differently address the 7Cs above. Beginning with L’Oreal it was easy to identify the content of the services available and moreover one could easily navigate between pages and easily download. They should develop a web page that is suitable for the targeted audience. However, the company was observed not to have done well in marketing its product in the traditional methods hence they should carry out a research and see what those companies that do well in the online marketing are offering. Brandsbay com was easy to identify the contents and services available, and its main challenge was the downloading process which took some time. Graphics and animations were effectively used to catch the attention of the targeted audience.

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