Learning strategy development and implementation

They are the people who are responsible for marketing the products in the organization and have contact to the market Learning principles that are relevant to development of learning program for this group Visual and verbal principles of learning Learners’ special needs Accessibility of the venue by the people with special needs and enough accommodation space in the venues for people with special needs. Training specifications relevant to development of the learning program The learners should be market oriented and have enough knowledge on modern marketing and sales. OHS/WHS considerations to be included in the learning program The program should be initiated according to the USA specifications including the specified OHS of the USA. Consultation outcomes Planning issue Details How will you use this information to develop the learning program Stakeholders • Amazon company board members • Company executive leaders • Service desk team • Marketing department • Amazon employees • customers • Company sponsors • Company shareholders • Marketing department • I would determine the roles and contributions of each shareholder to the organization and their significance.

• The marketing department should consider increasing their performance • Identification of the weak points which require adjustment and more emphasis to be competitive. It enables a lot of increment in organizational performance and the employee expectations. Most of the employees also need motivation and to acquire new skills in management and operations to be very much competent. The competence of the organization stakeholders can therefore depend on the learning processes and implementation of changes in the management system (Hamel, 2008). Application of unit The training program aims at elaborating some of the significant skills and knowledge that can be used to implement a comprehensive learning process more so in the marketing department which will utilize the change management process. The program also aims at monitoring and planning of the marketing department regarding to the learning approaches and other important changes that should be implemented to increase the general organization competence (Lapré, & Nembhard, 2011).

The change management coordinator of the marketing department will adopt skills on how to develop changes in the marketing change management plan. The changes will be very much significant for improvement of the plans and change management process. Evaluation and identification of the special personnel for the change management program and processes will be much effective and be done properly. The marketing department change management coordinator will serve an important purpose of training the personnel on the change management process and procedures so that they can follow and have enough knowledge about it. The business stakeholders and the employees should know the marketing tools based on modern and current markets and patterns which are related to the change management system. Different methods of liaison of the change management process to be implemented in the learning process.

Identification and evaluation of important training requirements and needs to be implemented in the whole learning process. To establish and discover some of the opportunities in the change management process and to consider utilizing them to achieve the best results. Notification of everyone in the organization who are affected by the change management process and plan and educate them on how to implement the process. To teach the stakeholders of the organization on how to utilize the change management program and how to utilise them in their organization practices such as marketing 20. • The project stakeholders meet to discuss and review the organization performance and the goals which are to be achieved in the learning program thus setting goals to be achieved in it.

Infrastructure requirements (A tick indicates that the RTO has the required infrastructure) • All the learners who are enrolled for this program to have access to the learning materials which will support the delivery of knowledge in their respective fields. • The change management coordinator and the head of the marketing department of the organization to access the current training package and guidelines which will ensure that they deliver high quality knowledge to the trainees. • The assessment tools and other accessories should be available to everyone in printed forms more so the guidelines and the outlines of the training program. Pathways The unit of competency covered in this program is listed as elective unit for Advanced Diploma of Sales and Marketing and offer an excellent pathway for the participant to completing a qualification in this industry field.

The method which will be used to contextualise the delivery of the unit will be face to face classroom mode which will ensure the leaner’s attention and effective delivery of important knowledge of the change management in the organization. The training will therefore aim at getting the full attention of the trainees who will also be assessed accordingly. The unit of competency will be delivered to the trainees using various methods. The most important one will be the face to face classroom method where the trainee will be expected to assemble in one classroom for lectures. The lecturing ratio will be about 1:10 which is more effective for a good learning environment. rtomaterials. com. au/ Name of learning program: Marketing knowledge upgrade on Change management process Evaluation prepared by: Target learners: marketing department team and Change Management coordinator Location/source of material: Online Evaluation criteria Yes No Comments Is the resource clearly linked to the objectives and learning outcomes? Yes The resource targets to achieve the success of the learning outcomes and make sure that the learners achieve their best out of the practice.

Is the resource current? Yes The resource being used to deliver the learning process is very current and updated according to the current standards. It touches most of the current situations and learning objectives that the learners should know about. Does the cost seem reasonable? Yes The cost is very much reasonable since it is affordable concerning the amount of time to be taken to complete the training. Is the resource recognised by accredited bodies or organisations as complying with training requirements? Yes The resource was recognised globally and accredited by organisations to comply with the needed training requirements. RTO name: Academies Australia Institute Name of resource: https://www. rtomaterials. com. The primary objective of the Amazon Company is to increase the marketability of its product and promote products sales across the globe as a whole.

The Amazon Company, therefore, has based most of its strategies on marketing as the marketing department of the organization is a critical player in the marketability of the company products. There have been many reviews and audits done on the Amazon Company that has come up with different strategic issues which need to be addressed. It has been discovered that the Amazon Company has low marketing competitiveness whereby it should improve strategically to increase its marketing techniques and market share. Since one of the goals is to achieve a significant market share, the Amazon Company might fail to meet its goals when the issues are not solved appropriately (Briand, Labiche, & O'Sullivan, 2003). There also various reasons why an organization might need the change management processes.

They include a business revolution. Globalization is said to have contributed to a lot of business revolutions which the Amazon Company depends on. Moreover, the integration of social media more so in marketing has enabled the company to increase sales through proper utilization of social media as a marketing platform. The effect of social media in the organizations, therefore, has raised a concern and urge for change management which takes place in the organization. The implementation of the learning process also should take place and should be communicated to the organization stakeholders before its implementation or commeasure. The change management will also serve various purposes such as improving the morale of the employees and motivating them to achieve the best performance.