Mandarin Orchard Singapore Business Portfolio

Mandarin Orchard Singapore offers comprehensive solutions for ensuring that it provides quality hospitality services. The environment where the hotel is located is also conducive hence attracting more tourists to seek services there. The hotel has a dynamic team which is comprised of hospitality professionals committed to providing customized services and also dedicated to ensuring maximization of investors’ returns. Mandarin Orchard Singapore has a vision statement that “To be a leading provider of unique and quality hospitality management services at cost-effective prices hence meeting and exceeding customers’ needs and requirements. ” With this vision, the hotel management has been formulating some strategies which are channeled towards its achievement. In order to identify their target market, Mandarin Orchard Singapore had to identify who their frequent quests are hence being in a position to offer them the relevant services.

After analyzing, it was found that the target market for this hotel is tourists who visit the nation. Most of these tourists who book in this hotel are of age between 20 to 40 years. These people like the hotel due to the quality services provided which are related to their needs. Moreover, the tourists claim that the hotel location is very conducive hence attracting many quests to the hotel (Kusluvan et al, 2010). Mandarin Orchard Singapore has competitors who offer similar products and services and therefore, they have ensured that they use strategies which can help them to attract and satisfy their customers. It is very important for the organization to identify who their competitors are as well as understanding their strategies (Kusluvan et al, 2010).

Mandarin Orchard Singapore has analyzed their competitors so as to evaluate their strategies hence analyzing their strengths and weaknesses and therefore, relating them to their services and products they offer. Analyzing the competitor’s strategies has helped this hotel a lot for it has set their strategies which are superior to those of competitors hence being able to remain competitive in the industry. Investigation and analysis of the competitors is a very important component of ensuring a comprehensive market analysis. Through this marketing strategy, Mandarin Orchard Singapore has been able to conduct market surveys and research in order to determine the preference of their target market and therefore being in a position to improve those services hence meeting and exceeding their demands.

Product positioning involves a number of issues that help in marketing the organization’s products or services. For the Mandarin Orchard Singapore to be able to understand the preference of their targeted customer, they had to undertake a research so as to establish why customers like those services and what can be done to improve them. With the answers to several questions from the research, the hotel was able to position their services at a better place. Moreover, it is required that the organization looks for the best advertising method which will help in communicating the services offered by the organization. The hotel has also identified their weakness which has been dragging down the operation of the organization. The identified weaknesses are; inadequate personnel and also inadequate structures.

Inadequate personnel has been dragging the operation of Mandarin Orchard Singapore down. The organization has few employees hence there is need to add personnel so as to be able to complete daily activities on time. The available structures are not enough to accommodate the needs of more customers. Stiff competition in the hospitality industry has been affecting Mandarin Orchard Singapore a lot. The hotel has formulated some strategies so as to overcome the competition. Marketing Mix Marketing mix involves a number of set marketing tools that the organization can utilize to achieve the needs of the targeted market. The marketing mix has four broad tools called 4p’s, price, product, place, and promotion (Nadiri & Tanova, 2010). These tools have been helping many organizations to plan their marketing strategies hence able to remain competitive in the market.

The location of the organization matters a lot in the business development. Mandarin Orchard Singapore has located itself an inaccessible place where tourist can easily access without problem. This has helped the organization a lot in meeting their objectives (Nadiri & Tanova, 2010). Competitive advantage It is very important for the organization to have a certain item or issue which helps them to be competitive in the market. The uniqueness of the services offered by Mandarin Orchard Singapore has acted as the competitive advantage over their competitors. With the use of this strategy, the organization is able to reach more customers hence growth. Due to their long-term strategy of reaching more customer, Mandarin Orchard Singapore has been utilizing a market development strategy to reach more new customers using the current service they offer to the market.

Marketing development should be, therefore, be utilized by all firms who want to grow in both profit and customers. Once the new market is reached, the organization can, therefore, be in a position to offer them with their quality service hence maintaining them (Karadeniz, 2009). Mandarin Orchard Singapore has planned for expansion of their market in every year and they have been in a position to get more customers every year. Additionally, it is important to ensure that the available staffs are trained frequently so as to equip them with the current skills needed in the hospitality industry. The other staffs who are to be employed are also supposed to have knowledge and skills in the hospitality management field (Grier & Kumanyika, 2010). Continuous training for the employees helps organizations a lot for it enables them to remain updated with the current information in the industry (Glanz et al, 2012).