St. Regis Hotel Singapore Service Management

Each topic is discussed in detail based on the St. Regis Hotel Singapore, a top hotel services provider in the world. The company has been chosen as a good example to demonstrate service management excellent because of high reputation in hold as travel destination in the world. Introduction The St. Regis Hotel Singapore was founded on the service management excellent principles being at the core of its operations. The hotel have about three hundred highly vanished rooms, the rooms contain all the luxuries you will get in super five star hotel. It also house the largest privet masterpieces designed by prestigious artists in the world that carries cultural heritage and legacy. Customer Relationship Marketing One of the demanding and expensive task for any business around the world is acquiring new customers.

Winning a potential customer to accept the company service and ensuring after sale services are convincing enough to welcome the customer back again and again requires a more professional approach. According to Murphy and Mark, it is very difficult and costly to acquire a new customer than maintaining an exciting client. Service Quality Service quality in the hotel industry is one of the most important factor in determining how a company is performing in the market. Creative competitive differentiation has been attained through differentiated quality delivery to gain advantage over the competitors in terms of market influence and how much a given quality standard is charged. Through completion in terms of quality, the hospitality industry has gain a lot in realizing how the customer demand can be improved through utilization of technology and innovativeness.

Therefore, service quality is a core subject in the hospitality industry and a determinant of success (Dhar, 2015). A successful hotel have quality service topping its priorities because hotel customers consider quality to be life in hotel services. The three major categories can also be seen in terms of operational or functional quality and the technical various approach depending on the type and nature of the industry will be applicable in the dimension to view the quality. Measurement of quality will differ from one industry to another and this has led to disagreement among researcher on which is the best standard to measure quality. At St. Regis Hotel Singapore, there approach in service quality is different from traditional hotel industry approach. The differentiated approach by the company has enabled the company to stand out as the best in the region.

Alcohol policy will require all the guest to be more than eighteen years of age in order to be served with alcoholic beverages and the hotel have the right to identify before the purchase or sales is made to customer. These policies are fully in line with company commitment to work within the rule of law without disappointing customer demands. The St. Regis Hotel Singapore Service Quality evaluation The main reason for the evaluation of the service quality is to continuously check if the company meets the service standards, service flexibility in terms of customer demand and service availability throughout various seasons. Service quality policies will guide how much attention should be given to a customer especially in cases of customized services, such attentions should happens within the policies requirements and regulations.

Customer Service Perception The way a customer perceive a service is very key in winning their trust. At St. Regis Hotel Singapore, this perception has made it one of the best travel destination in the world. Travelers across the globe, family, business team, individuals would be interests visiting a place with excellent reviews to enjoy the quality worth for the price they pay. Customer perception will greatly affect how a customer review a given service, as a result the company has put a lot of emphasis in improving each and every service. Depending on how the staff are motivated and managed, they can deliver quality, average or poor service. In any business environment putting in place the right people by process of hiring has always been a challenge to any management.

The major role of a company management and leadership is to retain and develop their personal through proper exposure methods to make them experts in their area of operations. Leadership and personnel management will not be complete without successfully inspiring and creating a multi-generational workforce. A worker should be comfortable in a work environment, enjoy the benefits within the organization and its philosophy while fulfilling the duties trusted on him or her. The hotel can be considered as posh working environment full of fun and teamwork. The employees have been drawn from different cultural environment across the globe giving them a chance to exchange ideas and cultural practices. The diversity in the employees make the hotel a great partner in handling customers from diverse culture.

They offer a working shift of about nine hours per day, weekend off and proper organized management system from the departmental level. The company also offers proper attire outfits for all employees that make them comfortable working in the environment. and Mariussen, A.  Hospitality marketing. Routledge. Davis, B. , Lockwood, A. , Omidvar, S. , Khodadadian, M. R. , Jalilvand, M. R. Jones, P. , Hillier, D. and Comfort, D. Sustainability in the hospitality industry: Some personal reflections on corporate challenges and research agendas.  International Journal of Contemporary Hospitality Management, 28(1), pp. Relationships among customer satisfaction, delight, and loyalty in the hospitality industry.  Journal of Hospitality & Tourism Research, 39(2), pp. Kitapci, O. , Akdogan, C. and Dortyol, I. Introduction to Part 1. In Social Media in Travel, Tourism and Hospitality (pp.