Planning and management issues case study

Document Type:Coursework

Subject Area:Marketing

Document 1

Due to the high prices of the hotels, most of the French residence were not willing to spend as much on accommodation. Disney's marketing of the American character from the theme parks did not also respond well with the French. They wanted a touch of their culture in the theme park. The management team did not even plan for the competition that would come from other social settings. The ban on alcohol by the management made the situation worse because French people are wine lovers. The new international market targeted was themed for their experience to be authentic. The response to the targeted groups was fruitful, and Disneyland Paris became the biggest attraction in Europe. Topic 5. Course of Action for Eurodisney The culture clash resulted in significant changes.

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