Scholarship essay

Researching about brands such as Nike, P&G, made me realize how marketing resonates with different people emotionally in different ways, inclining me to be a part of delivering perfection to the customers. Besides this what inspired me the most is Indian culture. India has a rich handloom heritage of Mega silk, Kalamkari, Kasvu, Bandhani etc but it has still not been discovered to its full potential. Working experience and my time working are other factors that further navigated my interest in brand management. I have come to realize the importance that brands have to companies nowadays whereby they distinguish their identity from other competitors. This course has been quite well instructive. It has broadened my understanding of the composite economic and financial issues that apply in the current global environment.