Sensory marketing the brands appealing to all five senses

Document Type:Coursework

Subject Area:Marketing

Document 1

With the new technology, companies can be able to offer sensory experiences which are immersive at higher level and still in line with consumer expectations. A fine example is that of the Marriott Hotel; a chain hotel that has been using the Oculus Rift technology to enable its consumers to make an exploration virtually of the various holiday destinations they love using 4D technology. The technology teleports the guests to physically experience the environmental aspects through the installed heaters which can create a simulation sun on their face and the water sprayer that make them feel the exquisite spray of the sea hitting them on their skin. Many other businesses have incorporated the influence of the virtual world into the real life experience within their premises, such as playing the sound of sea waves while the customer is eating Sea dish.

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