Sports Website Case Analysis

This is also in fulfillment of our professor’s request in which case he requires the students to make concerted efforts in applying the skills we learn. This research centers on three websites where three precise factors of websites are evaluated and considerable comparisons given. The entire essay is my work. It was quite demanding but at the end I did my usual best. Table of Contents Cover Page i Letter of Transmittal ii List of Illustrations iii Executive Summary iv Introduction 1 Sports Websites 2 Fox Sports 3 Ease of Navigation 3 Attractiveness 4 Quality of Content 5 ESPN 6 Ease of Navigation 6 Attractiveness 6 Quality of Content 7 Bleacher Report 8 Ease of Navigation 8 Attractiveness 9 Quality of the Content 9 Conclusion 10 Works Cited 11 List of Illustrations Figure 1: Fox Sports homepages showing the navigation links, the ‘Fox Five’ and ‘Live Now’ vi Figure 2: Attention-Grabbing Feeds from http://africa.

Ultimately, the quality of the content matters by a significant margin. An in-depth analysis of the content is bound to be a great consideration for a fan. Introduction The start of the 21st Century has experienced an exponential change in the integration of technology in many industries. The technological industry is robust and fast-paced. It is reminiscent particularly in the mobile industry and social media. Web 2. 0 was a critical element that facilitated more participation in the various platforms. This was to be achieved through the audience downloading data and uploading data at the same time thereby contributing to the production and creation of new content (Darwish and Lakhtaria, 204). The improvement of the sport industry has also been a revenue source for the firms.

Websites are a vital component in disseminating news and their role in the entire industry has garnered much attention. Obtaining tickets was time-consuming and also lacked the efficiency that today would be associated with such a franchise. Today, it is just a matter of minutes. It is easy and convenient for people. This easy procedure entices individuals to attend sporting events. The sports websites eliminate the ideal scalping of tickets in which fans would also fall victims to trickery. The quality and quantity of services that the site offers have to be at par. The former ranks as the most formidable strength of the site. This is sometimes dependent on the organization that runs the site. Some firms specialize in the delivery of sports news solely while others offer these services as a product among many.

Although both are likely to offer the same information concerning a matter, it is highly likely that one will be more comprehensive than the other. All navigation elements have clickable links which enhances customer experience. The accurate navigation titles guarantee that a customer will find relatable information once they click on the link. The navigation bar has too many links which can a bit overwhelming. Figure 1: Fox Sports homepages showing the navigation links, the ‘Fox Five’ and ‘Live Now’ link https://www. foxsports. The site also uses terms that enhance the suspense to check out a video. For instance, “Buffalo kicker Adam Mitcheson makes one of the weirdest field goals you’ll ever see” (Fox Sports). This is a catchy phrase designed to captivate various visitors to the site to have a look before exiting the site.

Generally, the site uses a relatively simple language to effectively relay the intended message. It would be absurd if they offer that great coverage but the mode of communication becomes daunting. Criticism where due and praise where deserved. The site offers a blink of Ultimate Fighting Championship (UFC) which is a relatively unknown sport globally but gaining considerable attention after the boxing fight between Floyd Mayweather and Connor McGregor. Their coverage of the two primary sports is also remarkable. College football is also highly regarded in the Fox Sports site. ESPN Ease of Navigation Entertainment and Sports Production Network (ESPN) Africa is another sport website that would provide another case for thoughtful deductions. Attractiveness The sight has made efforts in ensuring that the pictures defining various sports are present including those of women in various sports.

That is a great factor for consideration when targeting clientele and hoping to keep them. However, the primary concern here would be the quality of pictures which are low. In my opinion, this should be their primary goal in terms of development. The pictures do not subscribe to the technological advancement that has been encountered in the 21st Century. Their attention-grabbing style hinges on its ability to be clear, concise, and compelling. Its content is versatile incorporating the NBA, NFL, EPL, cricket, African Women Championships, Formula One, and Rugby among others. The site’s presenters are exceptional in delivering up-to-date. For instance, as I write this, an EPL game between Manchester City and Bournemouth is underway. By the 30th minute, City have scored a goal and Bournemouth are yet to score (ESPN).

Most of their texts are white under a background or in black ink under a white background. Instead of the text turning blue to indicate a link, the site utilizes an underline of the links. The links are professionally phrased. This implies that the links are precise and concise. The top part of the site indicates top sport stories in a horizontal manner. Quality of the Content An intriguing feature about the site is the inclusion of videos from fans probably mocking others for their weekend defeats. These are mostly meme videos that excite fans in general. Besides this, the site is keen to offer highlights of various games with NFL receiving the most attention. NBA and Soccer receive relatively equal attention.