Through the utilization of the application, the individuals have numerous sharing options ranging from the uploading of photos or videos, with the incorporation of filters, the inclusion of tags and location information. Users also have the liberty of determining whether to share these components publicly or privately with followers that they have pre-approved. Regardless of the magnitude of utilization of the application, the research that has been carried out in the same respect is limited. Other features included with recent updates to the application are inclusive of following as many users as possible thus adding content to their feed, liking and saving posts from other users (Instagram, 2019). The increase in the utilization of Instagram has given rise to various organizations in the promotion and building of their brands.
The increased ease of accessibility to this application and the emerging popularity of Instagram has significantly contributed to the growth of electronic word of mouth. When celebrities endorse a variety of products it impacts positively in relation to the electronic word of mouth. Nonetheless, the current Instagram users evolved to sourcing the validity of the various products available on the market based on less conventional celebrities such as vloggers, bloggers, and YouTubers (Djafarova & Rushworth, 2017). Surveys on the users indicated that they were more inclined to the opinion of these non-conventional celebrities because they are simply more relatable as compared to the ordinary celebrity. An additional evolution of the application in relation to the advertisement is inclusive of one of the most recent additions in the form of Instagram ads.
This went through a transition that gave rise to the less conventional but more relatable celebrities. Instagram then went ahead to introduce the concept of ads. As beneficial as this may be, the organizations may be overdoing it. Thus, there is a possibility that they are causing discomfort among their followers as well as other users of the application. Therefore, at the end of the day, the organizations would be achieving the opposite result of their intended purpose. Furthermore, when such users would be interested in the purchase of any product online, they would go to the respective Instagram accounts of the item(s) they desire to purchase and carry on from there. NH1: Users want to see advertisements when scrolling down their feeds so frequently on Instagram.
There are some users that are comfortable with the frequent appearance of numerous ads that are tailored to their desires. These individuals like to be updated with the latest trends in fashion and even technology depending on the users. Specify the population In order to explore the extent of association between the needs of the various individual and their preference for forms of advertisements on Instagram, it is essential to set the needs of the various individuals as the dependent variable. Furthermore, getting updates on the latest trends in fashion based on the various fashion Instagram accounts followed is done by more tech-savvy individuals who are aged within the limited age bracket. Regarding ethnicity and gender, I would select more ladies than men.
Though when it comes to ethnicities, I would sample numerous ethnicities. The reason I would not focus on a specific ethnicity is that previous studies have deduced that ethnicities have a minimal impact on social media preferences. Nonetheless, the selection of more women than men is owing to the notion that women spend more time than men on various social media platforms. The next question would entail an inquiry on the willingness of the host to participate in the survey. On acceptance to participate in the survey, the researchers would provide the hosts with a questionnaire, and also guide them on how to fill the questionnaire. In the case of the close-ended questions, the researchers will provide the hosts with assistance in case they encounter any difficulties.
For the open-ended questions, the researchers would ensure that the sample fully comprehends the questions prior to the provision of an answer. Furthermore, in the case of the close-ended questions where the options selected is other, the researchers would pay more attention to them thus ensuring that the necessary details are provided to answer the questions. It is essential to keep in mind, that the utilization of face-to-face surveys is relatively costly. Nonetheless, the benefits of utilizing this platform match and even outweighs the money spent. Questionnaire A questionnaire is an instrument used for data gathering that asks a potential subject a variety of oral questions. These questions are either oral or written. The answers are recorded for analysis on a future date.
Face-to-face surveys are essential to the research because it allows for the collection of more and deeper information because the researchers would be able to identify the reactions of the samplings. Deeper information also stems from the fact that the researchers would be able to investigate the answers provided while simultaneously observing the behaviors of the subjects. Interviews are also crucial data collection methods because it allows the researchers to include additional questions to gather maximum information. More information can be gathered from the asking of follow-up questions. As long as the questions are relevant to the research it is valid to ask follow-up questions. Male B. Female 2. How old are you? A. Below 20 B. 21-30 C. Hispanic D. Asian or Asian-American E.
Some other race 5. What is your education background? A. Lower than Bachelor B. Going to the Instagram handle of the desired clothing item. How long time do you spend on the media? A. Less than 30 minutes B. 30 minutes to 60 minutes C. 60 minutes to 120 minutes D. Others 10. What types of Instagram handles do you follow? A. Economics and finance B. Politics C. Military affairs D. Medicine E. Dramas F. Entertainment G. Sports H. Documentaries I. Social Science and Information technology (AJBSSIT), 40(1), 40-45. Djafarova, E. , & Rushworth, C. Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1-7. Pictures speak louder than words: Motivations for using Instagram. Cyberpsychology. Behavior, and Social Networking, 18(9),, 18(9), 552-556.
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