The issue of Real Operational Significance Sustainability at Vivienne Westwood Limited
The findings showed that despite the company being at the forefront of talking about environmental degradation and protection, they are actually not actualizing their words. It is literally all words and no actions. Additionally this report offers recommendations for the company to apply in order to remain adept at ensuring the future generations find a relatively safe environment where they can thrive and the future generations. Contents Executive Summary 2 1. Introduction 4 1. Conclusion 16 5. Recommendations 17 Arwa L. Why Vivienne Westwood is Not Eco Friendly At ALL. Eluxe Magazine 20 1. Introduction The fashion industry thrives on constant innovation and evolution. Although the corporation has been able to make meaningful strides in the fashion industry, the tides are quickly changing, and their business model may become obsolete.
The current trends in the industry have put some of the largest fashion companies under a microscope, which means every section of the business is being scrutinized and more is expected out of these corporations. One of the fairly new trends in this industry is sustainable fashion. As the name suggests, sustainable fashion is a business model that requires all fashion related products to meet three main requirements. These requirements are as follows; The first is quality. Most corporations are looking into materials that are currently referred to as waste. The use of this 'waste' to create economic commodities will play a pivotal role in environmental conservation in the future, and create a revolution in the fashion industry (Fletcher & Grose 2012). Last, products in the industry should be fairly priced and accessible.
One of the major keys to establishing a sustainable fashion brand is providing access to consumers. Most high-end corporations make the bulk of their profits solely from high-income earners. This was because the firm produced n average of nine collections each year, as opposed to the standard average of two collections each year. The production of all these designs would be aimed at increasing sales which would mean that they would actually be expecting their consumers to buy more (Arwa 2015, 1). The emergence of these issues has put the organization in a precarious position. Consumers are now more cautious about what they purchase from the brand, and some have begun to seek alternatives. This makes it necessary to create a change in the corporation's structure and adopt a model that is suited to the tastes and preferences of their targeted consumers.
This pushes the prices of commodities higher and brings us closer to the depletion of such resources which is unsustainable. Methodology Methodology is important for the evaluation of the company. The aim of the collecting information was to ascertain the extent of sustainability in the company. Sustainability is a big problem in the company. Vivienne Westwood is a company that has failed to use eco-friendly methods in the production of its various apparels. Literature Search Researchers ensured that they began with a literature search on the company’s projects. It involved reviewing all the readily available materials which included the internal information of the company, fashion magazines of the company, annual reports, newspapers and the company literature. In addition to being reliable in gathering information, this method was inexpensive because the various publications were readily available.
Nonetheless, one problem observed with the method is that it did not provide timely information about the relevant information needed. Due to the nature of the information, most information was collected using the internet. Additionally, it ensured that the interviewers were confident of the information to be collected so that they would be in a better position for collecting the information. In addition to that, the interviewers also made a list of the questions about the topics so that they could collect all the necessary information. It also helped to avoid dwelling much on issues that were not of significance to the company as a whole. Interviewers selected possessed important attributes. The most important attributes were that the interviewers selected were skilled in the process of interviewing by looking at all their credentials and experience.
Experts in the field of interviewing were in the panel and ascertained that the essence of interviewing is to get all the material even the one that is largely left unsaid. To ensure this, open-ended questions were used to provide the relevant answers. Lastly, the researchers ensured that they recorded the answers. Different methods were employed to record the answers. Most importantly, there was a panel member who was tasked with recording the answers on a sheet of paper next to the questions. As observed during the interview of the group, the members were free to bring some elements to light. Additionally, more members felt the need to bring out information without necessarily having to hide some information. Nonetheless, it was observed that some stakeholders dominated the platform thus leaving a void in some members to express themselves.
Also, they tended to agree on some common consensus without offering diverging views. It was virtually impossible for some people to express diverging views due to the fear of being tied down to their thoughts and feelings. On that note, the researchers tried as much as possible to provide incentives to the group members so that they would actively participate in the research program. Prior to the program, the participants were invited to participate freely without prejudice or bias. As opposed to individual structured interviews, the focus groups have the advantage of ensuring that taping is employed to a large extent. This was done to ensure that all the quotes were recorded down in addition to taking notes. It saved a lot of time for lengthy transcription.
Nonetheless, there is an assurance that the participants’ response would not bear the name of the person. This is because they used aliases and placeholder names thus remaining anonymous in the long run. Online focus groups offered an important glimpse of the whole process. Questionnaires Questionnaires used for collecting information about the sustainability problem in the company were both paper-based and electronic based. The questions were alternated between simple and complex ones. Most importantly, it was observed that the consumers are becoming increasingly aware of their rights and necessities. People showed the importance of producing clothes in an environmentally sustainable way. Some stakeholders noted that all steps employed by the company ought to be environmentally, socially and ethically mindful way. Vivienne Westwood noted through her address to the world that she really cared about the environment (Brandknew, 2018).
Image showing Vivienne Westwood adjacent to a pile of garbage It should be noted that Vivienne Westwood through the questionnaires has wasted a lot of resources from the earth and as a result, exploited the natural environment. After Agriculture, the fashion industry is the second most popular country in extracting elements from the face of the earth. Ms. Westwood, the owner of the business is very happy to be included in the list of people who contribute negatively to the ecosystem by dwelling on profits and waste. Despite making a lot of profits, the company produces a lot of waste that is channeled to the environment in the land and rivers. Vivienne Westwood with authentic sustainable bags As revealed in the company’s annual publications, the company has a unique way of damaging the environment through production.
The reason why she ranks so low is that she uses polymers that are based on petroleum and plastics to actively damage planet earth (Veridiano, 2018). By failing to defend the lack of eco-friendliness in the organization, it shows that she has an opinion on environmental sustainability but largely fails to put her words into practice. The company, therefore, joins Shell and BP in perpetuating environmental degradation. On the other side of the coin, Vivienne Westwood fails to acknowledge that the current generation is surely environment conscious than the previous ones. They have noted that the company claims to be producing green but lacks to produce evidence of their green operations. Sustainably, the research found out that Dame Vivienne Westwood lags behind (Brown, 2010).
Conclusion In conclusion, Vivienne Westwood Golden Label like many other fashion design industries pays a lot of regards in corporate ethics and they are yet to take the initial first steps on reporting on environmental and social environment impact on operations. Although the company is spearheading and committed to fighting climatic change, the company has not put in place measure and mechanisms to reduce the impact on global warming in its operations. In this current society, there is a great deal of concern with regard to environmental issues. In addition to that, consumers in Britain and other parts of the world very highly support the idea of sustainability, luxury, and fusion. The level of sustainability of the company is measured based on different sustainability components.
For instance, the company has put in place an animal-friendly brand which is concerned with the safeguard of animal rights. This brand has a strong belief that animals should not be harmed or exploited by humans. Along with their supply chain, the company uses actors and musicians who help them in providing solutions based and focused information which is very essential in the company’s day-to-day textile and clothing practices for the company all around the world. The company with the help of media has very much embraced sustainability. The other steps are to reposition the brand with regard to the various Vivienne lines and also the introduction of new design concepts. Going with current trends Golden Label is supposed to constantly keep on improving on the quality of its products while working to minimize the firm’s environmental footprint which is enshrined in the company’s motto “Buy less, choose well, make it last”.
In this technological world, the firm I supposed to equip its various outlets with internet and acquaint its staff with the use of computers. The internet helps the company to market its products over a wide range of scope. With the use of the internet, the advertisement is convenient, cheap and fast. That means that those garments disposed of can be recycled into useful raw materials. In order to achieve a friendly ecosystem, the company with the help and assistance from various investors and stakeholders are supposed to implement a closed-loop fashion design in concurrent with the various implementations. The company through the help of the locales can formulate an effective clothing collection program where post-consumer goods can be collected after which they can be either donated or packed and resold in bulk as second-hand clothes.
By implementing that initiative, the environment is conserved and the world will become a better place. References list Arwa L. Brown, S. Eco fashion. Laurence King. Carter, L. A Decolonial Moment in Science Education: Using a Socioscientific Issue to Explore the Coloniality of Power. and Chan, R. Fast fashion, sustainability, and the ethical appeal of luxury brands. Fashion theory, 16(3), pp. Rubi Veridiano. Activist or Queen of Greenwash?.
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