Tommy Hilfiger x Gigi Hadid Collaboration

Document Type:Thesis

Subject Area:Media

Document 1

In the 2018 spring fashion week, the fashion line aimed at creating clothes that are suited for everyone in the community including the disabled. It aimed at creating awareness that dressing can be challenging to the disabled but with its brands, there is a solution, by aligning their needs when making garments. For example, the company included disabled talent in its fashion show, like Jeremiah Josey who is a chef and suffers from autism and Mama Cax in order to promote its adaptive line. It also uses young people as brand ambassadors such as Gigi Hadid and Lewis Hamilton, due to the fact that most of its merchandise is aimed at young people. It also promotes young talents in fashion. [online] Available at: https://www.

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