Analysis of different sales and service models

Hence when the right choice is made, it leads to better revenue and bottom-line results for the organization. Therefore, some of the key methods that business enterprises can adopt include; self-service sales model, followed by customer relationship model, and lastly, suggestive sales and service model. As a result, a complete description of how each model differentiates and compares is necessary and how each is tailored to meet the desires, needs and expectations of customers. Moreover, the steps, and elements of each model of sales is covered, with recommendations of how each model of sales can be used to improve the company’s bottom-line. Comparison and Contrast between Each Model Each sales and service model has distinct characteristic that is suitable for any chosen customer segment that meets their needs and expectations.

As a result, through the trust built with the customer, loyalty is derived which creates a long-term revenue stream for the company (Rippe, et al, 2017). Additionally, according to Rippe et al (2017) the customer relationship model of sales help identify new avenues, opportunities to meet the needs and expectations of their customers. Thirdly, for the suggestive model, also called upselling is a sales technique that involves a seller asking a customer whether they would like more goods or purchases on top of the original purchase made. As such, the focus is on making sales on a complementary product that is likely to suit the customer through making of recommendations (Heymann, 2019). An example is in the retail store where a sales person could further recommend purchase of a glove that is in sync with the purchase of a new coat.

Again, qualify the customers in relation to their needs. Follow again with making demonstration of your product as you address the possible concerns from customers (Venkatessan, 2015). Lastly, close the deal and immediately embark on on-boarding which involves provision of necessary support, offer service that will keep the customer happy, loyal and longer-term client. Possible Issues of Misunderstanding Amidst all the benefits of the model, there exists misunderstanding with each model. For one, for sales-service model, there exists a possibility of breakdown in the system platform that gives customers the chance to experience self-service. One of the recommendations that I believe would improve any company sales and service model is efficient, responsive and innovative delivery to customer requests and expectations. To begin with, customers today have limited time in so far as availing their time for purchasing effort.

As such, when a customer is assured of efficiency in satisfaction of their wants, the customers will almost automatically be loyal to the company, or business since they will be satisfied (Ranjan, 2016). Furthermore, when a customer wants are met responsively, in time, in right quantities, and quality, the satisfied customer will make additional referrals which will create more sales growth for the company. More significantly, innovation for any business is keeping up with the changing wants, tastes and preferences of customers considering the global market place businesses operate in today. T. Technology-driven service strategy.  Journal of the Academy of Marketing Science, 45(6), 906-924. Ranjan, K. R. Under the sway of a mobile device during an in‐store shopping experience.  Psychology & marketing, 34(7), 733-752.