Business Ethics and Customer Service
The audits enable corporations to comprehend their public image and consequently be able to design effective strategies which can improve the company’s publicity. The success of the audit procedures depends on the level of the dedication that the company places on upholding business ethics (Ferrell, Fraedrich, & Ferrell, 2015). Mainly, companies need to advocate for business ethics and carry out ethics audits to ensure that they adhere to all requirements including employees’ welfare and ethical marketing through advertisements. Question One: What is a Key Component of a Successful Auditing Process Missing from this Situation? According to the author on page 255 under THE AUDITING PROCESS, one key component that is missing from the auditing process is the lack of an audit overseeing committee composed of more than one member (Ferrell, Fraedrich, & Ferrell, 2015).
Douglas directs Charles to undertake is the fact that he suggests that Charles conducts the inspection alone instead of having a team to spearhead the successful execution of the audit plan (Ferrell, Fraedrich, & Ferrell, 2015). However, the board of directors values high ethical culture, and hence it places pressure on the chief executive officer to ensure that the company adheres to the prescribed ethical standards. Question Three: What Steps Would You Recommend Charles Take? I would recommend Charles to consult with the board concerning Douglas’ proposed way of conducting the audit since at the end of the process, Charles would still have to present a comprehensive report to the board of directors explaining each step that he took and the underlying reasons for the procedure he took in undertaking the auditing process (Ferrell, Fraedrich, & Ferrell, 2015).
Therefore, as shown on page 268 under RESOLVING ETHICAL BUSINESS CHALLENGES, failure to seek clarification from the board of directors would make Charles face a hard time when presenting the final audit report. Moreover, I would recommend that Charles follows all the steps of a comprehensive audit process as stipulated in the company’s ethical values. Besides, he could propose to the board specifying his intended actions as well as the budget requirement. Consequently, the productivity of each employee would deteriorate in the long run. Question Two: Describe How Jim Takes a Cultural Relativism Approach to the Problem Jim based the underlying causes that reduced the company’s chances of implementing Preet’s suggestions in her compiled report based on the national corporate culture in China.
Jim highlights that the company would not do anything to improve the working conditions since they only cared about the progress of the shipping operations and not the welfare of the workers (Ferrell, Fraedrich, & Ferrell, 2015). In page 303 of Chapter 10 under RESOLVING ETHICAL BUSINESS CHALLENGES, Jim asserts that it was the norm in China and hence it would be hard for the company to change to another corporate culture of giving precedence to the welfare of the employees. In fact, he asserts that according to the prevailing working conditions in China at that time, the Amex Company provided much better working conditions when compared to other firms. Besides, it has graphics that are appealing to their prospective customers. Moreover, it stipulates the charges that the client will pay for the web hosting service that Bluehost is advertising on the New York Times website.
Concisely, the advert meets the ethical standards of online marketing. Advert Two: Foresight Advert on Financial News London Website Figure 2: Foresight Advert on Financial News London Website The Foresight advert features on the Financial News London website. The adverts position is strategic in a way that it is readily visible to the audience. Moreover, it is unethical for advertisers to track users through the use of cookie files on the internet. In fact, some countries do not allow the use of mobile applications including Facebook and YouTube as a result of their privacy issues. Many states set strict to ensure that the internet is safe and users have their privacy with their private personal information. The authors explain on page 243 under THE ETHICS AUDIT that companies need to undergo social audit as well to establish the impact of their advertisements on their audiences.
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