Communication plan essay
The native ecosystems of developed regions are damaged. Fire is categorized as a natural disaster, any suppression leads to more severe fires as a result of vegetation build up that creates more fuels (USGS). Prime (2016) reports, wildfires cause landslides, erosion, invasive of species as well as altering water quality. Wildfires are more disastrous than the fire. • What is the rate of exposure of your hazard? Approximately 90 percent of wildfires are caused by people through campfires left unattended, downed power lines, burning of debris, acts of arson and negligently discard cigarettes. The stakeholders are not only tasked to manage wildfires but also minimizing the risk in addition to possibly hazardous vegetation. 3 billion US dollars was used in 2014 to combat wildfires as reported by GAO.
• What types of negative consequences occur as a result of exposure to the hazard? Wildfires negative consequences cannot be swept under the carpet. The natural disaster destroys wildlife, homes in addition to vegetation. People who stay adjacent to regions prone to wildfires are rendered houseless once a fire breaks out. The premiums will be very expensive for most people to afford (Stein et al. • What is the numerical quantification of risk? Wildfires are uncontrollable. In the US some of the deadliest and also most destructive incidents to strike the nation on November 8th 2018. The fire outbreak was contained after 17 days. It claimed the lives of 85 people, burned 153,336 acres as well as destroying 18,804 households. , (1999) further add experts are responsible for drafting key decisions as well as taking action.
• What is the expert mental model of the risk? An expert mental model is based on interrelationships such as preparing, analyzing all together with mental modes. The model digs deeper to understand the risk control decision facts. The models may include the maps in addition to statistics, graphical mental models (Lazo et al. For instance, in our case study, wildfires cases are recorded annually and the damages analysed. Smoke is a mixture of water vapour, carbon dioxide, carbon monoxide, hydrocarbons, organic chemicals, trace minerals and nitrogen oxides. Wildfires smoke is a threat to the respiratory tract and causes health problems as a result of air pollution. • How do the models compare and contrast? An expert mental model is a well-examined control decision-making framework that are professionally designed to simplify and also solve some of the complex matters.
, maps and also designs to simplify complex matters. While the public mental risks are the general perception people have about a particular issue. English language is the widely used language at 55 percent but there are other languages such as Spanish, Indo-European, Asia/Islander and others. California residents’ attitude is perceived as not very engaging, rude, arrogant and self-absorbed (City Data, 2017). National Park Services The National Park Services was created by the US Congress in 1916 as an Interior department. Initially, NPS was created to coordinate all the administration of national parks. However, the objectives of the agency have evolved. The audience will need to tap on the various recommendations from this communication platform to identify wildfires causes, risks and how to come up with the most suitable measures or strategies aimed at preventing wildfires, suppressing the fire and minimizing on the general impact that has led to loss of lives and properties worth billions of US dollars.
• Likely problems or difficulties (reach, attention, resistance) Change of attitude takes time and some people may be resistant. Through the use TV our communication plan will aim to change the attitudes, behaviours and beliefs of people towards wildfires. Will face a challenge of engaging with California people but based on the fact that it is one of the most affected cities, we hope people will be willing to cooperate. • Why this goal with this audience? California residents are mostly affected by wildfires while various NFS is tasked to suppress a fire, come up with several measures to minimize the occurrences in addition to effects. Within the first two weeks of a press release,, I expect 30 percent of California residents to know human beings are arguably the main cause of wildfires.
ii. Within a month of a press release, people of California should know on the risks hazards of wildfires. iii. Within one month and two weeks of a press release I expect California residents to start several social media groups and discourse about wildfires. The general public must also be informed about the effects of wildfires. The change of attitude leading to a collective ideology in the battle against wildfires will be essential after two months. The general public will also be called upon during emergency times to participate in blood donations to help the affected individuals. Q4: Theory: What framework will you use to guide the communication plan? • Select a theory and describe its concepts and mechanisms Normal Accident theory was introduced by Perrow 1979 in 1979 while advising a commission investigating an accident at Three Mile Island.
Perrow suggests that complexity was the primary cause of accidents which are complex and also inevitable. Systems are considered as the main cause of problems and if not well intervened then may lead to multiple losses. QN 5. Message Design: What will your message communicate and how? A press release about a fire outbreak and an appeal for blood donation, food, medical and funds appeal has been created in the appendix Q6: Process Evaluation Plan: How will you ensure your communication plan will operate as planned once it is launched? •You should describe a detailed plan for monitoring the communication activities associated with your communication plan while it is out in the field as well as contingency steps for dealing with Press releases will also be deployed to reach out to the targeted group members such as the government agencies and the general public.
Press releases are also vital in aiding an organization reach out to media firms and eventually to the general audience. The press releases will be shared to TV stations and in case of emergency, radio will be used. The use of Twitter and Facebook will be deployed then a video link or texts of the press release shared. Q7: Outcome Evaluation Plan: How will you collect evidence for success? of your plan meeting objectives? Survey question will also be used as indicators of establishing if the plan works effectively. i. How satisfied are you with wildfires communication information from NPS. ii. The evacuation process has also been well coordinated by various government agency groups. The affected people have been evacuated to nearby hospitals while others transferred to Los Angeles addition.
Moreover, the humanitarian organizations are also setting up temporary shelter to accommodate the homeless people and provide food and clean drinking water. An emergency communication from a smoke advisory team has warned people about the health threats of smoke such as asthma in to other lung complications. The state government has positioned regional emergency coordinators to liaise with local and state humanitarian and emergency organizations. gh/bi/tech/the-10-deadliest-wildfires-in-us-history/5zp8sxl BLM (n. d). Bureau of Land Management. Retrieved from https://www. blm. html Emergent Change (2012). Approaches to Consultation: The Four Basic Models. Retrieved from https://emergentchange. net/2012/06/13/approaches-to-consultation-the-four-basic-models/ FAS (2019). U. d). Wildland Fire Management. GAO. Retrieved from https://www. gao. K. , Kinnell, J. , Bussa, T. , & Fisher, A. Expert and lay mental models of ecosystems: inferences for risk communication.
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