Intercultural and Marketing Rhetoric

Through the use of the internet, the social movements can be transformed into two groups, the sympathizers and members are all collected in the online platform. The internet eliminates the boundaries and time that existed in the traditional marketing forum. However, it is still similar to the traditional social gathering that used in traditional marketing. For instance, there were social groups of people dealing with specific products which could all agree on the standard price for a given product. The current internet has enabled customers to form such social groups or movements online (Pikhart, 2016). Nevertheless, the Public awareness did not hinder the company from showing positive results regarding performance in 2011 and 2012 following investment in brand improvement and marketing adverts. The sales of carbonated drink boomed such that the politicians imposed a ban on the shoppers who are less than 18 years by 2014 Nov, the carbonated sales advanced further in volume and values despite the intensified concern about the excessive intake of sugar and diabetes.

Other firms even produced some sub-brands having less sugar or sugar-free, but the sales of the original subsets were still incomparable to that of sub-brand regarding profitability. For instance, the cola carbonates having low calories are sharing volume that does not exceed 11% by 2014 of the total cola carbonates. In contrary firms in Lithuanian carbonates are bullish by making a statement that they believe indulgent sets will continue thriving to adopt the current market changes in lifestyles despite the public awareness. Another example is the Sports drinks which despite the known positioning of wellness, remain tiny in the Lithuania market yielding less than 2million Euros. The marketing rhetoric like strong branding and not a low level of pricing makes the difference in intercultural marketing. The issues that we are left pondering on is whether cost could be reasons for the Lithuanian to go for unhealthy drinks.

However, that issues of price cannot hold ground since the juice prices are low compared to the energy drinks which is costing even more. For instance, the high priced juices cost 1. For instance the case of Lithuanian industry rhetoric of marketing soft drinks. Where they considered health rhetoric in their marketing but didn’t have high sales compared to brands that were well advertised. Ethos is important in marketing rhetoric as it makes the internet an important tool for marketing, and to succeed as a market across the intercultural dynamics. For instance, it takes ethos for the potential client to have the feeling that they can have trust and loyalty to a given entity which they see exclusively online. The ethos of business marketing efforts can be increased through the use of the credibility tools that are recommended to the business by one of the search engine contributors online (Sihlongonyane, 2015).

Marketing Logos The use of logos in the marketing rhetoric implies that you are appealing to the logic of the people or customers in all your marketing promotions. That consist of the use of fact sheets, and statistics or any other type of scientific and logical reasoning. Logos is very crucial in the persuasion of the target customers or audience. Some experts recommend the use of logic Sandwich whenever logos are included in the adverts (Sihlongonyane, 2015). That implies that the logos should not be used alone, but they should be combined with the pathos or emotions for making a stronger impact on the customers. The dimension of the argument was chosen as it gives more light into what marketing rhetoric entails in different ages and the complexity that marketers are facing is even opening up more rooms for the expansion of the marketing rhetoric intercultural (Miles, 2018).

Lessons Learnt I have learned that modern marketing rhetoric is very effective in promoting the brand image through the online social forum through the use of ethos, like products reviews as well as the case studies. The use of pathos should target the brand image like the way soft drinks have employed the strategies for their advantage in the expansion of the market. What I have been able to learn is that marketing rhetoric entails the manner in which the customers are treated during and after the sales of the products. That those company that maintains good relationships and are esteeming customers above everything else have higher chances for survival in the current dynamic market and business environment. The online business meets such ethos by posting some credibility information to third parties like reviews among others.

When the customers get to read such information, they develop trust and can contract the business for some deals. Pathos relates to the emotional aspects of the consumers which are anger, fear, and happiness among others such pathos or emotions are coined in the designing of adverts that are appealing to the emotions of clients. The Logos are the appeals that marketers are making to the customers reasoning. For instance, the use of scientific data or fact sheets. F9781315630526-21 Pikhart, M. Theoretical foundations of intercultural business communication and their practical consequences. In SHS Web of Conferences (Vol. p. EDP Sciences. In International Business: Concepts, Methodologies, Tools, and Applications (pp. IGI Global. igi-global. com/chapter/ethos-pathos-and-logos-of-doing-business-abroad/147923.