DIGITAL ECONOMY AND THE COCA COLA COMPANY

However, after the death of Pemberton in the year 1888, portions of his company were sold to different parties. However, the majority of the company was sold to Asa G. Candler who was a businessman in Atlanta. One year later, Asa was granted the right to access the formula as well as the name and the brand of Coca Cola Company (Slater, 2001). Asa incorporated the company in the year 1892 and expanded the distribution of Coca-Cola Company beyond the borders of Atlanta. Through this model, the company is able to carry out transactions between the company and its customers directly. Through B2C model, clients make purchase through impulse buying (Dhar, 2005). They purchase the products without necessarily having to satisfy their needs. On the other hand, B2B operates based on the needs of a larger entity.

Coca Cola Company has used market segmentation to improve their products and services based on what they know about their customers. This company has adopted a business model which is based on management of customer relationship (Stickney, 2004). This strategy is known as think local, act local. They ensue that the customers are satisfied by integrating local bottlers and delivery to the customers. The company collects information about their customers and send them to local distributors. This way, they manage to cost control while delivering products. Its intangible resources are the technological and reputation resources (Stickney, 2004). This company has fully invested in modernized machinery. Therefore, every single steps of the manufacturing processes are automated. Based on reputation, Coca Cola Company has been building its reputation for more than years (Keller, 2000).

It has a good reputation among its customers. They use a specific model of supply chain called segmentation (Zimmerman, 2009). This is a type of supply chain that is entirely based on the needs of the customers or the attributes of the products. The five basic components of supply chain management include- • Planning Stage: where the company develops a plan that will help to address how the services and products will be designed to meet the needs of the customers. • Develop (Source): it is where the company focuses on building and maintaining a strong relationship with the suppliers of the raw materials. It includes the planning of different ways of shipping, delivering and paying for the products. Such a situation leads to the inability of the manufacturer to meet the ever changing demand patterns.

Why companies check on the supplier Checking out on suppliers on a regular basis is beneficial to a company. This is considered as the key for a successful supply chain which is well optimized and accounted for. There is need to understand that suppliers are very important to a company because they are the ones sitting at the heart of the organization (Deshpandé, 1993). This means that they touch on every part of the business because they are the ones who ensures a continuous flow of goods and products in a company. This is experienced not only in the developed world but also in the developing countries. By decreasing clearance policies and other customs on trade, it increases and transforms the manner in which trade is conducted.

It is worth noting that the continuous growth of trade is dependent upon the efficiency of structures which support trade and its logistics (Kaplan, 1996). Therefore, to maintain a reliable global economic system, there is need to improve the quality and efficiency of the support structures such as the logistic services. It is true that there are a lot of benefits which both the local and the global business can get from the digital media. U. , & Webster Jr, F. E. Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis. The journal of Marketing, 23-37. P. Promotion: Analysis, creativity, and strategy. Kent Publishing Company. Kaplan, R. S. Harvard Business Review Press. Patterson, R. U. S. Patent Application No. , David, F.