Digital marketing project

Marketing creates a robust way of managing distress, promoting sales and also creating a new wave of promotional scale that will allow for massive growth in the organizational setting. One of the major settings that are needed to initiate positive and robust growth in the business setting is digital marketing. It is one of the newest forms of marketing that is gaining colossal consideration and applicability in the present society. The use of the same creates a robust way of ensuring that all the organizational overviews are well developed and are geared towards fostering the growth of the organization and also initiating high positive growth with the organizational setting. The purpose of this study is to develop the digital marketing scale applied by Pizza Hut Company.

Currently, Pizza Hut has more than 18,0000 branches across the globe and it has established itself in various countries which include Mexico, Canada, Pakistan, Australia, New Zealand, United Kingdom, Sweden, Norway, Finland, Germany, Spain, Turkey, South Africa, Honduras, Costa Rica, El Salvador, Guatemala, Colombia, Venezuela, Chile, Brazil, Peru, Tanzania, Ecuador, which has 14 business locations and Nicaragua. The company is also present in Asian countries, and these include Japan, Saudi Arabia, the United Arab Emirates, Qatar, the Philippines, Vietnam, Thailand, Malaysia, Singapore, Indonesia, Brunei Darussalam, China, Hong Kong, Taiwan, South Korea, Myanmar, and Macau. Mission Statement The company takes pride in making a perfect pizza and providing courteous and helpful service on time all the time. The company is more concerned with making the perfect Pizza that will make the customers coming back for more every day.

The organization is also keen at promoting and providing the perfect business environment for the growth of the employees. The other factor is the demographic factors. Business thrives in the secure environment The business has developed various branches across the world, and the security and political scenario in the business scale is a major factor that needs to be initiated with creativity in the business setting. Pizza Home has developed branches in various countries including Iraq and security is a major issue of concern. Infrastructural development is also another issue that needs to be initiated in the business environment. Poor infrastructure affects the success of the business environment. The application of the same creates a more robust way of checking for the development concept within an organizational setting, and the same can be initiated through managing all the concurrent factors within the organization and using the same to create positive outlook of the organization.

The SWOT analysis of Pizza Hut is depicted below: Strengths The strengths that Pizza Hut enjoys is due to the years of experience in the field. Pizza Hut was established in 1958 and has been in the business scale for more than sixty years. It is one of the companies with the richest experience in the field. Therefore, Pizza Hut uses the rich experience, and the large trust that it has developed on the business scale to propagate growth and positivity. The other opportunity is investing in other parts of the world such as Africa. Africa is still has an untapped market in which the company can utilize to propagate positive business growth. Threats Competition is one of the major threats that the Pizza Home is facing today.

The huge competitive scale in the pizza industry is quite high, and this has created robust competition for the company. There are various businesses which have develop and which provide the same services as the company, and this has become a major threat to the development and the productivity of the company’s products and services. The major locations that the study hopes to develop differences in the consumption of Pizza are colleges and other situations where the majority of the students find a high probability and high usage scale for the pizza. This goes back to the fae bracket of the persons between the age of 14 to 30. Through raising a huge awareness scale, that will help benefit and create a generalized new look that will promote the extensive selling and the consumption of the product (Brown, 1998).

c) Digital Marketing Strategy The use of a digital marketing strategy is one of the core measures that the organization is exalting with high connotation so that it can help promote and increase the perfectionists of the product. The use of the same system is to allow and create the bets development perspective that will promote positive sales and increasing productivity and also ensuring that the product receives higher applicability by the target population. Pricing is a critical marketing decision that has significant impacts on the company’s s performance (Vita et al. The company has, therefore, consider various important factors that make up the pricing strategy applied and which will ensure that the company makes profit whole at the same remaining relevant in the business scale.

The application of the same strategy is to ensure that there is a higher profitability scale that is aimed at initiating positive developments within the business scale while using the same to create a robust business outlook that is customer centered. The pricing strategy that Pizza Home has established is aimed at propagating effective development perspective while at the same time managing the extensive competition in the business. This creates a feeling of managed prices that are geared at making profits while at the same time promoting the sales scales in the business. It is a major development in the business world that has continued to shape how the promotion and advertising work towards initiating and meetings its course. The application and the role that digital marketing plays in Pizza Home is highly commendable, and it is a development that will see that the company attains and meets its goals with ease.

The same is very instrumental, and I must commend the company for the role, and the various ways that it has applied the same method in ensuring that there is a better and well-defined way of reaching the customers. The company has adopted the most commonly used means of digital marketing, and advertising and this is a great move that will steer the operations of the company forward. The selection of tools such as Facebook, Twitter, YouTube and Instagram as the tools of marketing is well created as it symbolizes the most commonly used tools and aspects of communication today. The strategic and tactical implications of convenience in consumer product marketing.  Journal of Consumer Marketing, 6(3), 13-19. Felix, R. , Rauschnabel, P. A.