Enhanced sales and service strategy

This customer-centric approach is central in ensuring that there is an established personal connection between the target audience and the business. This approach is effective in ensuring that quality service and products are made accessible or available to the consumers. This fosters customer loyalty, alongside increased satisfaction in a brand or product (Wilson, Zeithaml, Bitner & Gremler, 2016). This is justified by the satisfaction enjoyed by the customers that increases their reluctance to obtaining goods and services from elsewhere. This is beneficial to every business, as it improves the profit margins, which results to return on investment. Customer loyalty can therefore be defined as the tendency of a customer to remain faithful to a given brand or product. When customers identify with a given brand or product, the business experiences reduced defections.

This simply means that businesses enjoy the fact the customers are retained (Cook, 2017). This is beneficial as it ensures that a business has a customer base, with the assurance that they have a given turnover. Strengthening customer loyalty serves the economic value of increased spending per customer. This will be a source of motivation, making them repeat customers. In a service approach, listening to customers and collecting actionable feedback is central (Reason, Løvlie & Flu, 2015). This makes them feel valued and important in the business. Through such good experiences, customers tend to come again. In addition, A strong team is equally important with relation to customer loyalty. In addition, it is important for every retail business to embrace marketing. Marketing is important in ensuring that a brand or a product is known to the intended audience (Wirtz & Lovelock, 2016).

There are various ways to ensure that this is achieving, and include, advertisement, among other commonly used methods. This is important in ensuring that the relevant information regarding the products and services offered is well communicated to the potential buyers. This is important in improving sales, and attracting new customers. These standards dictate the expectations that must be met, when serving customers, and ensuring that they get the best products. The perceived value of a product is important when it comes to sales outcome. Consumers therefore demand that the products and services they get be of a high quality. Businesses thrive to implement this through a service approach, where the customers needs are prime. Every service and products offered should be tailored to the unique needs of the consumers.

This has the effect on appropriate management of financial resources, making it easy to handle or address unforeseen challenges. Plan The service approach is focused on a comprehensive plan that is important in developing, evaluating and implementing new sales and service activities. This is central in driving sales in a business. The feedback from the consumers is important in understanding the tastes, preference and needs of the customers. A business therefore ensures that the products tailor the needs presented by the customers, in order to develop new sales. Staffing a business correctly can equally be seen to be central in this approach. This is broad as it covers expertise, skills, alongside strategic positioning of the employees, to ensure that they deliver up to standards (Rapp & Baker, 2017).