Mommy home care business plan

Industry analysis 5 Future outlook and trend 5 Analysis of competitors 6 Market segmentation 6 Industry and market forecast 7 IV. Description of the venture. 7 Product/ service description. 7 Size of the Business 7 Office equipment and personnel 8 Ownership and personnel 8 V. Marketing plan 9 Pricing 9 Distribution 9 Promotion 9 Service forecasts 10 Market Analysis research 10 VI. James Hbach-co-owner, Manager; Veteran (Illinois Medical School). He is a tutor and businessman whose ability to elevating this medical institution cannot be repressed. Brent Saulsbury-co-owner; he is a small business owner and a Paramedic. He owns a bachelor’s degree in Nursing. Nature of business Mommy Home Care agency will be mandated to spread its services to the suburbs of New York Town and its boroughs. Executive summary Mommy Home Care agency is specifically a medical service institution dealing with pregnant mothers at bot both antepartum and postpartum stages.

This institution will be guided or confined within the following principles and intuitional logistics frameworks. Such operative frameworks are covered under our objective plan, mission statement and the success path of the company Objectives Compete effectively and efficiently through offering quality services using modernized technology Upholding integrity and confidentiality in our discharge of services. The institution will work to improve the security of data and information of our patients. We are improving communication, promptness and the general care of our clients. Analysis of competitors Being a medical centre, the institution faces competition from Mother and child clinics, Medicare centre, Olive and healthy hospital among other small clinics in the area. As such, Mommy Home Care agency has decided to offer distinguished services that are anchored by modern technology.

Thereby, this medical institution will position itself in the market through its high-quality services and modernized clinical equipment. According to John and Robinson (2005), competition advantage is majorly achieved through market position. Market segmentation Our focal market is mainly based in the state of New York as well as other states in the US. The market to be served is approximated to be around 1200 persons per month. Such characterized data has been proved viable through analysis as explained by Sun & Reddy (2013, August) in the journal of data mining under such medic fields. Description of the venture. Product/ service description. This institution offers medical services mainly targeting maternal mothers. The management team is comprised of a Chief Executive officer and two deputy presidents.

This management team is as structured for capital ownership in the company. Another lot comes below the structure as employees and subsidiary workers. Below is a structure of the personnel. Marketing plan Pricing Mommy Home Care agency will have prices set in response to the demand and supply of our services. This shows the gap available to fill in the near and the potential of this venture in terms of market positioning. Assessment of risk. Weaknesses Being a new venture, the institution will face various risks that are a weakness to its operative systems. Such deficiencies include; coping with unfair competitions, new venture government regulations, inexperienced employees, and others that will present in the course of operations. Technology Missioned to capture the market, Mommy Home Care agency will adopt the newest possible technology as benchmarked and researched upon.