Strategic analysis tools & techniques in general electric

TheEvaluation of Resource audit and Value System of the Company 4 Physical Resouces 4 Leadership 5 Human Capital 5 Technology and Innovation 7 General Electric Portfolio. Customer Care 7 3. Value System For General Electric 8 Outbound Logistics: 9 Marketing and Sales: 9 4. Evaluation of the Product/Portfolio Within the SBU 9 5. Future Directions for Strategic Growth of the Company 10 6. Through using the BCG tool, it is easier to classify each business segment and its performance thus helping in decision making. Brief GE’s Strategic Position General Electric has been rated as an expanded company which has a variety of business sections competing in the international market. It was adopted in New York in 1892 and has shown noticable growth over the years. The company has gone through several transformations throughout its growth; these changes have created successful competence and maximized its collection by use of strategic approaches that lead to the growth of the company.

Lei et al. GE’s experience and knowledge acquirement will simplify the growth and value maintenance of its products and services worldwide. Therefore, GE’s capability can offer its businesses a solid foundation of finance and resources to unveil upcoming market opportunities. Resources & Competence GE’s competence is said to be a foundation of sustained competitive lead (Lehnberg et al. The potential exploited in building this fundamental competency can be analyzed using the Value Chain Framework. TheEvaluation of Resource audit and Value System of the Company The resource audit in a company identifies the available resources and their contribution towards adding value in its system. Human Capital Immelt’s leadership commitment to skills training and educating the workers: GE Global education, has promoted growth in functional abilities and skills, leadership program, business knowledge and developed personalities such as critical thinking and “imagination at work” (Balsamo,2011 ).

Immelt initiated a talent nurturing program to identify the potential of worker and develop their skills for the benefit of the company. The strategy of talent management resulted in structural reform that established “GE named” teaching programmes in places such as New York, Tokyo, and Munich among other centers. Embracing workers, training in GE could be done through the right business structure, right culture, and the right communication system. Remarkably, more than one billion dollars was spent annually in the training program inclusive of the recession between 2007-2009 (Lei et al. During Immelt management, it was evident that the competency has successfully generated and credited its varied portfolio to make use of strategic collaborations that lead to the development of the company in rising economies (Bucifal,2009).

It is said that no company has gone internationally with more determination than GE, this is because of its business unit system in which managers acted as business owners to be conversant with their customer’s needs (Kenny 2012). Competencies refer to “glue” that relates all the expanded businesses (Prahalad and Hamel,1990). The divergence of GE company gives room for common competencies that contain pooled knowledge, availability of resources, and skilled labour that are shared in various GE businesses. GE establishes a healthy relationship in countries such as China and India which have improved the potential access to diversify its market; this has developed its brand reputation, exploit of labour resources among other benefits from the two countries (Anon,2019). Generally, Electric would still be a leader in operation cost and maintain its quality products and services, using innovative technologies: when given the additional investment in R&D.

Outbound Logistics: This is the transportation, storage, and delivery of materials going out of the company. The General Electric company’s innovative technologies have made it approximately 64% efficient and its digital contributions have helped in making energy affordable and more reliable. GE- Power also uses the Oracle Transportation Management which is an internet-based logistics and management company that supports the General Electrical logistical arrangement, implementation, and evaluation (GE, 2018). Marketing and Sales: GE's has been classified among top aggressive marketers, the demanding promoting approach has recently given Power Services most significant contract taken into account, such as, to provide energy in Algeria with Sonelgaz, and also other innovative Gas Path advancements (GE, 2018). However, the possibility of their failure should not be neglected; therefore, managers should decide keenly which question marks to receive attention and investments for them to become stars and which are less promising to be ignored.

• Dogs represent low growth, low share-businesses, and products which are the least desirable SBUs in any given company. Dogs may produce sufficient cash to sustain themselves. However, they will not be a noteworthy source of money and therefore should be phased out as they become less profitable. Under normal circumstances, products or businesses of a company usually begin as a question mark. It’s believed that GE venturing into the Indian market as a new investor with high technology gas turbines, it would have a competitive advantage against its competitors. GE-Power can also put into consideration integrating with Indian energy investors (Sravanthi Energy) to increase its market competence and investment for R&D considering that the company has a range of experience in mergers.

GE has better local knowledge which can be used to improve the service and product quality. GE annual report, 2009). GE-Power general strategic course is focusing on its R&D and incorporate innovation and advanced energy technologies which will depend on digital generation; a digital grid which will make diversification and digital consumption easier. Complete digitalization of the power system will be sustainable, economical and efficient because data will work together with machines to increase the value of product and services during the running process. The success of GE is of great benefit to the company and the consumer. From the consumer side, digital consumption will be efficient and reliable; this will balance the energy demand and supply. The digital technology adoption will require more investment which calls for partnership and coordination from the consumers to overcome the expected challenges and turn them into opportunities.

Reference List Anon, (2019). Bloomberg. com. Bloomberg - Are you a robot?. online] Available at: https://www. bloomberg. com/investor-relations/sites/default/files/GE_AR18. pdf [Accessed 25 Apr. Ge. com. GE Power | General Electric. California Management Review, 35(1), pp. MarketWatch. General Electric Co. online] Available at: https://www. marketwatch. The core competence of the corporation. Havard business review,65(3),pp 78-79. Sandra, Andy, Cassie, Stacey & Rebecca. Corporate Analysis. General Electric.