WAL MART SALES AND MARKETING STORE

5 Strengths 5 Weaknesses 6 Opportunities for the firm 6 Threats 6 References 9 Executive summary This analysis proposes sales and marketing store as an additional new division of Wal-Mart Inc. key mission and the vision of the organization are outlined in the paper. The analysis model will aim at achieving the objectives of the organization to increase the shareholder's wealth by creating an awareness so as to cover a wider market and increase the revenue of the organization. Environmental analysis will also be outlined in the paper. Strategic option 1: sales and marketing store. The products and services that the firm trades in and which should be marketed include consumer products like dairy, dry packaged foods, alcoholic beverages, snacks, health and beauty aids and other consumable items and services include technology, office and entertainment, electronics and software.

This company should ensure that it brands its products in a relatively unique manner that will highly attract its customers. (Agrawal,2008) The company is supposed to create awareness of its products and their unique features through advertising in the social media or organizing road shows. All the benefits regarding the usage of the products should clearly be conveyed to the customers so as to instill in them a mental picture of the products or service thereby persuading them to buy. With respect to company competitors the company should ensure that it develops strategies that out ways its competitors such as selling goods and services at relatively lower prices compared to those of competitors, Selling high-quality product, ensuring that goods and services are readily available when and as required, branding its products in a unique manner which appeals to the customers.

The brand name of the company goods can be enhanced due to the large size of the company which will attract more customers in the new division which poses threats to the competitors giving the division competitive advantages over its competitors. Low pricing transferred from the parent company to the sales and marketing department helps the new store to propagate into the market since consumers accept lower prices products and accept more products. Weaknesses The main weakness of the new strategy is the profit margin determination since implementing the cost leadership strategy in achieving the Walmart objective. In reducing the firm’s strategy, through sales and marketing department, to attract more customers will need to charge lowers prices hence the firm will realize small profits hence posing a risk of closure since cost selling is influenced by the awareness cost incurred by the firm.

Opportunities for the firm With innovation and creativity, new technology will help in advertising of company goods and services through the use of social networks hence lowering the cost of advertisement and increases the firm’s profits. Marketing strategy: The customers in these cases are those who are not able to reach the parent company due to geographical barrier ii. Pricing strategy: The company should recognize that transfer pricing should be incorporated into the final consumer. iii. Product strategy: The new division should offer high-quality products to its customers so as to retain them thus increasing the sales volume base. Conclusion. Sustainable competitive advantage. What it is, what it isn't. Business Horizons, 54-61. Ghoshal, S. Organizing competitor analysis systems. Social class and modes of communication.