Poor Corporate Culture Drives Crisis for Uber

Document Type:Case Study

Subject Area:Media

Document 1

Most of the companies, which are today thriving in their endeavors have strong public relations in place and have plans in place to respond to any corporate culture challenges that may emerge or any crisis, which may emerge to taint its image. Since organizations crisis can emanate anytime, from either within or from the external environment, strong public relations plan need to be put in place to help the organization cope with the situation, which if unchecked, can affect completely the reputation and customers and the public can lose their loyalty, hence, stop using the organization product and services (Coombs, 2014). This paper aims at discussing the poor corporate culture drives crisis for Uber Company, which emerged and affected the companies’ services and how the company responded to the situation.

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Background of Uber Corporate Culture Uber transport service is a transport network, which provides transport services to customers heading to different directions in the United States. The network that was established two some years ago, has been ranked and viewed among the best transport providers due to its efficient and effective services, which are flexible, readily available and affordable to many clients in the transport sector (Broder, 2018). Even though the management of Uber drivers had refuted the claims once the media houses published and aired them alongside promising to give its response after the investigations, it started developing a public relations response plan in order to rescue the future of their business, which was on the verge of collapsing. The management knew that they had to act effectively and efficiently very quickly and salvage the situation before it becomes worse with time (Coombs, 2014).

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The service providers in Uber taxi services could not continue refuting the claims that investigations had proven to be true and happened as published earlier and the information had circulated reaching out to so many clients, prospects an even their competitors. According to Maheshwari (2017), “the unethical culture from its drivers had reached a point where sanity and stern actions needed to be taken to the drivers who had started bringing a wrong culture tarnishing the good public relations that existent before” (Maheshwari, 2017). Uber Management Response to the Crisis To respond to the crisis, which had occurred and tarnished its reputation, it decided to act immediately. The stakeholder included its customers, transport industry officials partners, and its prospects. The manager took the initiative and wrote to official emails to the top transport industry officials, partners explaining what occurred, and apologizing for the wrong actions caused by their staff member and promised to take actions as per the rule of the law (Maheshwari, 2017).

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In the email, the manager also acknowledged that Uber taxi services were willing to continue working with the government and the transport industry officials in order to ensure that the assaulted customer is fully assisted and justice is accorded to her. The manager also promised the transport sector that the perpetrator of the assault would be presented to the authorities and the company would ensure that the due process of the law would be followed and they were willing to offer any support required by the judicial institutions. They, however, promised to take the right disciplinary actions as per the labor and employment activities of the United States. Since the company was commanding the biggest market share, the chief executive officer chose to blend the different channels of communication in order to reach out to the target population.

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