Strategic Business Plan for Lock Security Firm
The industry is characterized by an ever evolving strategies applied in security approaches and advancements of security technological devices that the company aims to maintain in the service delivery to our clients. The company services will be channeled into identified business opportunities that relate to crowd control services, provision of static guards, unarmed guard services, and consultation on technological security devices. The strategical entry into the industry for the company is planned to reach at least 5% of the industry during the initial stages, as sustainability and gradual growth remain key approaches for the management in a highly rewarding but risky business environment. The major clients that company aims to recruit include private clients, event organizers, wealthy individuals in need of personal security, and private companies.
The employee base of the company plans for an initial recruitment of a sizeable number depending on the prospects of landing a client. • Conduct neighborhood patrols. Invariably, the security business involves high risks for the personnel involved since the danger of encountering armed criminals is always a possibility. The company will apply for licenses for our guards to be allowed to carry firearms with them. However, we acknowledge that this is not an essentiality in every scenario considering some clients are likely to require unarmed guards who will capably handle their security requirements especially in low-risk premises or events. Such teams will only be required to have communication gadgets that will keep them in constant communication with the head office or emergency services.
Company Objectives The following objectives have been identified by the management as key in accomplishing profitability and long-term sustainability in the industry: • Capture 5% market share of the security industry. • Recruit and train our employees to the highest quality standards required of security guards. • Be the pioneer trendsetter for offering security services in event organization in areas such as crowd control. • Employ 30 full-time security guards who will be complemented by part-time guards depending on existing sales. • The company to self-finance by the third year. Generating increased market share by encouraging a referral program from our clients and other stakeholders working in one way or another with the company. Company Summary Lock Security Company is a private entity that will be registered as limited liability company under the management of different principals who have various degrees of experience in the security industry.
The acquired knowledge will be used to serve the company in identifying significant opportunities arising from the regional inadequacies of state institutions and other security companies. Current location and service provision will be restricted to the state of registration, with the prospects of further expansion to the whole country a possible scenario in the long-run. Company Ownership As the applicant of the licensing for the company, I will solely serve as the founder and CEO of Lock Security Services Company. The security service industry is a growing industry that currently accounts for the employment of thousands of people in the private sector. While this statistics are inclusive of investigative and armored security facilities, our area of focus will be limited to the provision of services to low risk clients such as private business, wealthy individuals, events, and patrol.
Security entails a vital system for many organizations that cannot be wholly regulated internally, thus the need for outsourcing service providers. As various businesses rise from the effects of the 2008-2012 financial recession that affected firms worldwide, the indication is that security firms will cope with a rise in the demand of security services. Though economic instability and insecurity could be deemed to implicate an increase in the demand for security services, this is false assumption that is trumped by the influence that these factors has on the profitability of clients that security firms are dependent on. These are companies that also have continuous funding or profitmaking that will make them easily pay for the service provided by our company. Thereafter, our company will rely on the quality service provided to generate other clients from other industries.
The other two segments of events security management and wealthy individuals are seasonal target markets that will be maximized through competitive pricing and quality assurance. The two sectors also require additional specialized training that is optimized after numerous repetitions. Service Industry Analysis According to company licensing data in America, there are over 500 security companies in the country that differ in size and income generation. • Advanced training methods for our static guards, patrols, and surveillance teams. Competitive Advantage The key to our company gaining competitive edge is hinged upon careful analysis of the local competitors and the nature of their service provision. Subsequently, our competitive strategy will either be based upon the need to supply better quality services or reasonable pricing levels that are less expensive than the competitors.
Another aspect of gaining competitive advantage over rivals encompasses the need to be ready to deal with all types of clients, rather than acting as a broker for other security firms when faced with a large or complicated client. The ability to discern clients’ needs and challenges without fear will create a positive goodwill among clients who will likely return in future when in need of similar services. These include items such as uniforms and daily allowance. Sales Forecast Year 1 Year 2 Sales: USD USD Security Guards 45000 125000 Patrols 30000 60000 Event Security 25000 65000 Total Sales 100000 250000 Direct Costs of Sales: Job Supplies 10000 54201 Others 0 200 Subtotal Direct Cost of Sales 10000 54401 Management Summary As the founder and CEO of Lock Security Services Company, the mandate for creating company mission and objectives is my responsibility.
However, the distributed tasks will be shared across the board and personnel to ensure everyone feels involved in the successful operation of the firm. The leadership hierarchy will be led at the top by the senior management, then followed closely by the Operations manager and the Administration Manager. Under the Operations manager, our security guards will be recruited and trained on full time agreement, with provisions for part-time employees based on the nature and length of client contracts. 65% Assets to Liabilities 1. 90 Equity to Liabilities 0. 90 Projected Profit and Loss: The Financial statements pertaining to the financial position and annual performance will be calculated on the basis that the firm and the industry as whole will note an increase in price and reduction in the costs of labor in the long run.
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