Winery tourism case study barossa valley

Document Type:Creative Writing

Subject Area:Sociology

Document 1

The report is a quest to study an overview of the key attributes of Barossa valley to identify terroir, wineries, trends and related topics in attracting tourists. The regions has over 150 wineries hence a major wine producer located in South Australia. Barossa valley is a beautiful part of the world whose main economic activity is provided by tourism. Overview of Barossa Valley The regions is mainly dependent on the wine industry although there are mass food production that takes place to feed the population. The farmers have direct access to the consumers through the weekly farmers market. Just a brief history of the festival was first held in 1947 marking end of World War II and the grapes harvest. Since then the festival continues to take place. It’s an outstanding experience because the festival is the largest and oldest in the Australia wine history.

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Also to mark is the Barossa Gourmet Weekend happening each august during the 3rd week. This festival is marked by celebration of the hospitality, arts, food and wine for three good days (Getz, 2000). The main towns also have a Lutheran primary schools. In Tanunda there is redeemer, Lutheran and redeemer in Nutriootpa. History of Barossa valley The long history of Barossa is distinguished offering a diverse range of outstanding new and old world heritage experience. The synonym for Barossa is wine making since the arrival of the Europeans in the area back in 1836. This is when they first discovered that Barossa was rich in wine making. Initially Barossa was spelled as Barroso but during registration the name was registered as Barossa. The name Barroso was derived from the Barroso ridge of Andalusia in Spain.

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The regions offers a blend of British and German heritage. Its outstanding inventors that laid a foundation for the region to be the world class wine destination are William salter and Samuel smith Joseph Seppelt and Samuel Smith (Alonso and Northcote, 2009). George Fife Angas the chair of the south Australian company and Lutheran pastor August Kavel are among the most significant names in the history of Barossa. The climate is also favorable to balance sugar and acid level to the required amount for human consumption (Johnson and Bruwer, 2007). During the summer period when the grapes are ripening there is little rainfall that is received. At times when the rainfall is excessive low during the summer the vines are irrigated with artificial water to ensure that the crop grows healthy. Harvesting takes place during the autumn between March and may when is mild and sunny.

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The higher side of the valley is cooler while the lower side is warm. The soil is connected to the culture of the residing people offering the connection. The loamy soils in the flat areas are more fertile than the sandy soils in the low areas where the valley ends. The travel industry in Barossa All the major towns in the region are connected by the main way known as the Barossa valley way. It crosses at the center of the regions serving Tanunda, Lyndoch, Nurioopta and Rowland. The region is green as it offers a cycling path and the walking trails. This is a customised experience because the visitors can easily find the directions. The wine sales persons are highly trained, experienced and friendly to the customers always available to assist new and existing visitors.

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Most tourists’ travel for funs and leisure to therefore utilizing that idea the wine stations are attractive (Alonso and Northcote, 2009). A trail sign showing direction http://www. tiffinbitesized. com. au/wp-content/uploads/2015/05/Menu. jpg The guide is responsible for ensuring that the tourist receives maximum value of the region at every touch point. Increasing the interaction with the resources expands the knowledge and understanding to the customers giving them more experience. Other services offered are culinary offers, guided walks and seminars for the visitors (Getz, 2000). They are effective tools of attracting the tourist from all parts of the world. The Barossa valley brands itself as the most unique and amazing experience that all people across the world should be looking forward to have. The quality of the experienced gained is almost above the expectation.

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The government has invested $3 million of wine tourism campaigns which is pumped to attract the international visitors into the regions (Bruwer and House, 2003). Also Barossa wines community runs series of advertisement that targets the different generations such as the millennials. com/SandySm04166603/status/1053534787225378817 • The regions has strong attractive wineries and rich culture therefore visitors who come for business and conferences visit the region with the family. • The region enjoys a team that is well committed and experienced in the winery industry. • Barossa valley has support from the government who even run series of advertisement and campaigns to attract the world visitors through advertisement. • Better collaboration between the hospitality industry in the region and winery industry ensuring that the tourist enjoy full opportunity. • Better infrastructure in the region allows the winery tourist to move across the region smoothly.

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• The industry requires high level of innovativeness and creativity to succeed in the winery industry tourism. The sellers must have the value addition skills to leverage the tourists’ experience. • Winery tourism us the main source of economy and livelihood therefore the region is not able to regulate the prices lower that the other wine producing regions. High prices may discourage tourism in the region. • As the regions continue to develop the more people become educated and informed about the vineyard and wine therefore may reduce their interest in visiting the region as it is the only source of attraction. Through strategic partnerships, the wineries can have the tourists accessing their services at a subsidy to increase the loyalty. Threats • The major threat of wine tourism in Barossa valley is climate change.

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During the winter the regions experiences heavy rainfall but during the summer the region may experience droughts. In future the droughts are projected to escalate future. • The climate change will also affect the quality of the wine. com/9NewsAdel/status/570479105667420161 More about Barossa valley The main source of employment in Barossa valley is the wine industry. Many people in Barossa earn directly from the industry. The Mengler hill is the view zone for the area since it is one of the highest region to see the rest of vineyards areas. In the eastern part of the valley is Barossa range that houses Mengler hill. The most interesting festival is the Barossa valley vintage festival that is celebrated to mark the wine history. The valley is about an approximate of 56 Km travelling from the Adelaide city to the north east.

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The activities of the region were highly favored by the warm climate that facilitated the production of the grapes for the wine industry in Australia. The regions is headquarter and central references for the most of the wine industry in Australia that pride themselves having the central region in the valley. In Barossa valley there are various strategies that have attracts tourists across the worlds. The region offers has a beautiful landscape with the cycling paths, special events, walking routes and culture. B. Hodge, H. Understanding local innovation systems in peripheral tourism destinations.  Tourism Geographies, 16(3), 457-473. Alonso, A. Has the era of regional branding arrived for the Australian wine industry? Some perspectives.  Some Perspectives (December 1, 2003). The Australian & New Zealand Grapegrower & Winemaker. Hall, C. M.

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